posted by Debra on Jun 21

 As with many businesses do, you should prepare consulting contracts that will safe guard your profit making in the business. A consulting contract that is agreed upon between you and client is one of the ways to prevent any inner conflict that may occur along the process of the consultation project.

 
Some of the things to include in every consulting contract would be listing down the payment and terms of billing for the client. You have to state how frequent and how much you would bill the client. In times of slow economy, payments may be put on hold, so you might want to initiate to charge interest on payments that are delayed after a period of 30 days.
 
In the contract, you should also describe your work scope. Bear in mind that you should always stick to your field and never stray too far from what you’re willing to commit at work. Otherwise, you might be held responsible to do needless follow-up for the client at your expense.
 
Stating the time line and duration of the projects in the contract (as well as proposal) will protect you from unforeseeable delays and disrupted payment or fees due to the delay. Besides, stating the duration on the contract will give reassurance to clients through proper, delegated work and being able to manage them until due completion at a give time frame.
 
Beware of what you guarantee in ensuring the best results of the project. There are many factors which are out of our bounds and control that may affect the desired outcome of the project, thus giving an illusion of guaranteed success of your project-dealing may not be a sound idea.
 
Defining a clear ownership and nondisclosure in contracts is also important to include in the contract. You need to make it clear as to who has the ownership of the material that you use during the course of project.
 
A nondisclosure clause is essential in order to draw a boundary line between your business and the client. This is to prohibit the act of disclosing the company’s proprietary data, business strategies and technology.
 
In essence, the main goal of the consulting project is to provide the best result possible for the client as well as keeping them satisfied with your work. Hence, it is important to remain objective at all times to maintain a professional image of yourself as a consultant.

posted by Debra on Jun 18

 Coaching is said to be a unique profession that uses a combination of suitable therapy, consulting and mentoring to assist client in creating a partner relationship between the coach and client. A coach is someone who supports the client and helped to bridge their inner purpose and passion toward achieving a goal and accomplish tasks.

 
A consultant on the other hand, is one that listens to your problem. Based on the information that you gave and a time frame provided, they will analyze the problem and consider them thoroughly before coming up with a solution as well as recommending steps to take to solve the problem. Most consultants deal with clients on a professional basis, giving corporate advices and services.
 
Some of the differences between consulting and coaching lie in the delivering method of the problem. The act of coaching is an on-going process that may involve a broader subject of the client’s life, hence constant communication is essential to ensure that both the coach and client are heading towards the same direction along the coaching process.
 
Consulting is more of a one-way communication. You approach the consultant because you expect them to have expertise in the area better than you do. So you communicate your problems to them, in trust that they will work on a plan for you that are in line with your set of priorities, goals, vision and values. Consultants have certain expectations to meet that are set by their clients.
 
Some of the goals of coaching may include a specific area ranging from career, finances, friends and family, personal growth and so on. In coaching, the client’s personal development becomes the main focus. Whereas in consulting, consultants turn their focus on the client’s problem that needs to be resolved first hand.
 
The coaching process is usually an enlightening one. The coach will help you to see things in a different light of perspective. They will coach you to feel inspired to reach out and achieve your goals. In consulting, consultants will present you with their solutions, and leave you to decide which solution to take upon their professional advice.
 
Perhaps the best analogy to illustrate the disparity between a coach and a consultant would be to use bike riding as an example. In bike riding, a coach will give you a picture on how and why you ride a bicycle. They will help you examine the things that may cause you to fail from riding the bike successfully, and will be present when you ride the bike.
 
A consultant explains to you the comparison between one bike and another. They will teach you how to ride the bike, and will demonstrate a bike riding for you if necessary. Suffice to say, the decision to go for consulting or coaching should depend on your time constraints allowed and the end result you’re hoping for.

posted by Debra on Jun 8

In many instances when you’re running a business, you have to set your eyes on a specific target market that will be drawn to the product or service that you’re selling. So besides looking for ways to push your product to the market, one would have to give a thought and consider the kind of customers who would most likely to buy your product too.

 
As with consulting businesses, there are many ways to promote your consulting service to potential clients. The list of potential clients can be easily narrowed down, depending on your field of consulting business.
 
However, the ultimate question is not to find out who your target market are or the type of clients whom you would consider to introduce your service to. Prospective clients are everywhere. The key is ‘where’. You just need to know where to locate them.
 
Whenever independent consultants meet a person who is doing successfully well in their field, they would never hesitate to ask them this: Where do you find your clients?
 
It seemed like a sensible question, but the fact is that clients are ordinary people who do everyday things that we do. Like you and me, they perform daily activities or routine like reading a magazine while waiting to get their laundry done, jogging in a park, on their way to gym, commuting on the bus or train, talking to someone on the phone, chatting with someone through instant messenger, surfing the Internet, dining at restaurants etc. The possibilities of finding them are endless!
 
Most of your potential clients spend a significant amount of time around interacting with people and are available at public places. So when it comes to finding your clients, you may consider approaching them through communicating with people who can introduce you to them, or try meeting clients in places where they gather so you can have a face-to-face approach with them.
 
Also, when you get to talk to them, don’t forget to write down their names and contact numbers (including email addresses) so that you can get back to them later in much detail to see if they’re interested in your service. Prior to this, hand them your contact card to let them acknowledge your business.
 
Now that you know where to locate them, it would be better if you could narrow down a list of your ideal clients. Specifically, you should apply on your street smart knowledge to identify the type of clients that are present in your business area and the kind of clients you are looking for.

posted by Debra on Jun 4

This is exactly what I did in less than 1 week to create THREE (3) unique Reports that I needed to give away for Free with my Opt-in box.  Now I know I’m using this method to create a unique info Report, however the very same methodology can be used to create your very own digital book!  I taught this method to my students and they went absolutely crazy over this strategy that several of them went out and implemented it right away! Below is my STEP BY STEP process.  Keep in mind you can use this for unique Reports or eBooks.

STEP 1:  Decide On Topic and Name.  Your first Step is to decide on the topic and name for digital book/unique info Report.  I needed 3 unique Reports.  Here are the topics and Headings: "Creating A Successful Consulting Business", "Creating A Successful Coaching Business", "Creating A Successful Seminar Business".

Keep in mind my purpose and intent here was to provide general info in the form of a unique info Report that would entice someone to opt-in and give me their first name and email address for my unique info Report.  I’m using this for my blogs.  Note that my Headings are pretty generic.  That is just fine for right now and for the purpose of creation.  I will come back and enhance these Headings to make them more persuasive later.

STEP 2: Secure rich Content Content Writer.  You need someone to write these articles for you… don’t try to do everything yourself.  And Keep in mind it doesn’t have to be perfect…. it just has to BE!  Get yourself going by having someone help you.  You can always come back and improve later, that’s the easy part. Here are some resources: www.forums.digitalpoint.com - this is where we get our writers, www.craigslist.org - simply search for services or post an ad, www.elance.com - this is a site a lot of top marketers use.

What should you be paying per rich Content?  Answer: $5.00.  If it is more than this, keep looking.  Also… if you are looking for a lot of articles, consider negotiating a package rate or for a long term relationship. The key here is not to mention that you need a digital book!  Because then the price goes up to $1000 or higher!  All you want is the info and then YOU will format it into your digital book or unique info Report.

STEP 3: Create Your rich Content Headings.  Okay, now you need rich Content for your digital book or unique info Report.  The way to do this is to go to your rich Content Content Writer and give them the topic and a list of articles you want written.  Keep in mind these Headings will change later to be your chapter Headings… for now all the rich Content Content Writer needs to know is that they are writing articles.

The articles will be about 500 words in length.  It doesn’t matter what order you put your request in, however the closer to your book outline you can get, the easier it is for the rich Content Content Writer to see the flow and make the info seem continuous.  This is the flow you want.  This isn’t set in stone and you can always change it later.  As a matter of fact I rearranged the chapters to make them make even more sense and to put them into a more logical sequence for my audience.

STEP 4: Format The rich Content.  Once you get your articles back from your rich Content Content Writer (average time is 24 hours to 4 days) you are ready to put them together as chapters into your digital book or unique info Report and then format the rich Content.  You can implement a few strategies here to increase the rich Content.  1) Request more articles and combine the rich Content into chapters, 2) Add your expert opinion as rich Content and supplement the info, 3) Add case studies to demonstrate the key elements of the rich Content, and 4) Add graphics, charts, tables, testimonials.  All of the recommendations should be implemented to create a value and rich Content-rich product that is unique and exclusive to you.
 

posted by Debra on May 29

 

Creating products from your seminar can come in all forms, e-books, audio and video from your seminar, newsletters, and so on. You need to think out-of-the box when creating products but bear in mind that people nowadays will just buy about anything.
 
The straightforward products you can create from you seminar are audio and video recordings of your seminar presentation. These are taken by yourself and are useful to those who couldn’t attend your seminar. If you have received good reviews from those who have attended the seminar, you can get good money by selling these recordings.
 
Be sure to edit the video and audio clips. Try avoiding selling the whole seminar presentation. If possible try and split the recordings into various volumes. People are not going to download a huge two hour plus seminar recording. When editing be sure to delete the unnecessary parts and if you like add comments to the recordings.
 
Another line of products you can create are e-books or electronic books. E-books are basically modules of your seminar or simply contain content you’ve written to help others plan a seminar. Like video and audio recordings, you will get demand for your e-books if you receive positive feedback.
 
When you post these items on your website for sale, be sure to include a sign-up section. Allow visitors to register with you and give them unlimited access to my products. This in turn enables those who signup to receive newsletters from you informing them on your latest products on offer as well as services.
 
Usually if you receive a huge chunk of traffic on your site you are actually opening an avenue of business opportunities in the form of advertising space. If your website creates buzz, there is more demand for your site’s advertising space. You can earn thousands of dollars through advertising fees once your site is filled with advertising boards.
 
Have a catalog to enable users to browse through all your products easily, though it is encouraged that you do not produce catalogs during the early stage of your career because you simply do not have enough products to sell. You can mail catalogs of your products and services to people and further encourage them to buy via bargains.
 
As seen here, your seminar does not end when people leave the room; it is the start of something big if you’ve achieved your goal. It’s time to sell your work to the public in return for a few thousand dollars, all from your one seminar.
 

posted by Debra on Oct 19

I know you are probably thinking to yourself right now… what?  The end of Live Seminars and Events… how can that be?

First let me start by clearing the stage here and saying that Live events such as seminars, bootcamps, trainings and workshops are the best when it comes to successful teaching, networking and selling for today’s Information Marketer who wants to speak at these events. 

It is also so for the attendee who wants to learn and have the opportunity to meet the experts live and network with other individuals, create possible joint ventures and of course get away from the spouse and kids.

All teasing aside though, in today’s economy it has becoming increasingly more difficult for promoters to plan, market and promote successful live events.  Let’s face it, getting "cheeks in the seats" as I call it, is becoming harder and harder to do.  As a promoter you can not rely upon your speakers to promote the event for you and get the cheeks in the seats - it just isn’t going to happen. 

If you do not work to create a Win-Win-Win for your event… it may indeed be the end of Live Seminars for you!

Let’s run through the Win-Win-Win of LIVE events…

#1 - Must Be A Win For The Customer

First and foremost is the customer, your attendee.  If your attendee is happy then you have secured your first win.  To secure a Win for the attendee it must be the right event, the right time, the right price, the right message and the right speakers. 

If you fail at any of one these and you are not able to promote this event successfully to get the cheeks in the seats… then you will not have a Win here.  Not just from lack of attendees but also for the few that did show up because you see for them it affects thier experience.  

The attendee will not be happy because they feel uncomfortable at events with few in the audience and they dont like to stand out.  Also now they don’t have the benefit of live networking and joint venture opportunities and the dynamics of a postive successful event change in the room dramatically typically causing a negative environment for all which in turns negatively impacts sales by the speakers.

#2 - Must Be A Win For The Speaker

A Win for the speaker is speaking at a Live event with a full audience at least 100+ people to make it profitable and the audience is the perfect match for their presentation and product.  As a speaker you need to ensure that these two criteria are met prior to signing a speaker agreement.

When the turn out is low the speaker is not happy because they essentially loose money.  You see when it coms to seminars, the speaker is in a business relationship with the promoter to make money.  Here’s how it works…

The speaker pays their way to fly to the event, pays for car/ground travel, pays for hotel and meals.  They take time away from thier family and their business to invest in the promoter and the expected audience, knowing that if they have a large, happy and TARGETED audience to speak to then they can teach and successfully sell their continuing education course.  This is how the Speaker makes thier money… they sell thier "System" their "Package", and they split the cost 50/50 with the promoter.

#3 - Must Be A Win For The Promoter

When the Win for the audience is met and the Win for the speaker is met, then the Promoter gets their Win in the end and the event is successful and profitable for all.

However, if their is no win for audience and they don’t show up for the event or for those that do show up but don’t buy, that starts the ball rolling down the wrong hill.  This affects the event dramatically and the Speaker is not happy then you don’t have a Win for them and your event goes down the drain.

Yes there key strategies that you can implement to mitigate Losses and turn them into Wins and I’ll share those strategies with you in my next post.

Until then… Break a Leg!

 

posted by Debra on Sep 12

I have just had the most amazing opportunity presented to me by my friends, Brett McFall and Tom Hua who produce the World Internet Summit, the largest Internet Marketing seminar in the world.  It truly is a world-class event and is produced around the world.  Here’s a list of their 2008 Events:

Sydney, Australia - March 2008

Dallas, Texas, United States - May 2008

Auckland, New Zealand - July 2008

London, England, United Kingdom - September 2008

Toronto, Canada - November 2008

I’ve had a pleasure at speaking at all of the events listed above so far and now I’m speaking LIVE this weekend at the World Internet Summit - London, UK

I have to tell you this event has been a highlight for me in my speaking career.  I have had the opportunity to meet the most wonderful people in the UK - it was like coming home to family.  And,  as one of their featured speakers on their World Tour… Brett and Tom asked me or "challenged" me to present what they call the World Internet Challenge.  The purpose of this Challenge is to demonstrate live to the audience in 3 hours How To Make Money Online!  

I called my presentation "The Secret Recipe To Making Money Online" and how within 24 hours you can see money coming in the door. 

We did it LIVE and RIGHT There at the Event… we made $7,110!!

I haven’t even told you what we made Online yet in just 2 days… You’ll have to come back tomorrow for that  Special Ingredient and how we did that…

But to whet your appetite now…  Here’s a "sneak peak" out my presentation where I spoon fed the EXACT Details To Making Money Online - one spoon at a time…

The Billion Dollar Business of Information Marketing and How You Can Make Money Selling Your Information Products  

The One Secret Ingredient To Finding Out What Your Market’s Problems Are And What They Need 

Becoming An Expert By Creating Your Own Information Product That Is The Ultimate Solution To Their Needs 

Creating A Website Using A WordPress Blog That Anyone Can Do - our Special Secret Ingredient  

How To Sell Your Product Online Using The Salesletter Secret Recipe 

How To Leverage Your Secret Recipe And Make Even More Money!

Now what’s cool about what I taught at the World Internet Summit is that YOU right now have a chance to learn the Same "Secret Recipe For Making Money Online" and GET ALL OF THE INGREDIENTS! 

YES! You can participate in the Challenge with Me!

Here check out the Website I created for the Challenge… If you want to participate all you need to do is make a $10 (£5.00) DONATION to Get My Secret Recipe - This is more valuable than The Colonel’s recipe!  Why?  Because YOU Can take this information and make this kind of money with it!

Again… I know it sounds crazy but it is all for charity and YOU CAN DO This for a minimum of a $10 Donation.  That’s it… I know it is unbelievable that we are giving away all this information… but you see it all to raise money for  the Make-A-Wish Foundation.

So here’s the Scoop…

Not only are you going to learn MY SECRET RECIPE.. and get access to download the video of my presentation and tools that I used, but YOU ALSO GET the #1 Secret Recipe from some of the TOP Internet Marketers in the world. 

If you’d like to be part of this… time is of the essence to DONATE today and to get all of these Bonuses and Secret Recipes… The Challenge ends in 12 hours!

Support Wealth Alliance Group in this Charity Challenge By clicking Here.

I’m looking forward to taking YOU to the Next Level with YOUR Online Business

See YOU At The Top!

Debra Thompson Roedl

Wealth Alliance Group

posted by Debra on Aug 15

We have just officially launched our signature product BULLSEYE Marketing Accelerator System on the Internet.  We have sold this product world-wide and have taken several students to the next level in Information Marketing.  I

f you would like to learn how to turn your ideas into WEALTH… click on the banner below to find out about hitting your BULLSEYE now!

BULLSEYE Marketing Accelerator System

Best of Success!

Debra

 

posted by Debra on Aug 12

Your Final Step of Action…. if you have followed all four parts as I have outlined very clearly for you, you will be organized, able to take action and will get results.  No one can attain success for you but you and it requires your action steps to make it happen.  Remember your dreams and what it is you want to achieve, this will help you to overcome obstacles and procrastination.  Because if you want your dreams bad enough then you will not stop at anything.  Here is Part 4, your final Action Steps.

 

Action Steps To Take After The Event

  Part 4 of 4

  ___ Check if completed

  1. Take Action on What You Have Learned You’ve just completed one of the most comprehensive trainings on Seminars… with your notes and action items in hand, you are ready to go make it happen.  Don’t try to make it perfect and don’t get overwhelmed, do a little at a time.  The important attitude to take is…
“Just Do It!”

Get Organized – Prioritize Action Items & Courses: You can do this on the plane trip home while everything is fresh in your memory.  Prioritize your action items and review the continuing educations programs that you invested in for your business and success into the following three categories:

  • Prioritize:  Identify the tasks and courses you want to accomplish first.  Then create a plan to get it done.  These items take precedence and will bring you the greatest results first.
  • Important:  These items are important but they can wait to get accomplished after priority tasks have been completed.
  • Maintain:  These tasks are on the back burner and sometimes fall off the stove – in other words you won’t need to actually do them. Many time tasks ranked with a C are the ones that get done first as people want to do them or are more comfortable doing them.  The real key to note is that you don’t necessarily get anywhere.

Don’t waste time on what you want to do – Successful people know that you have to spend time on what you NEED to do.  Look at each task that you have and ask?  Is this a revenue generating activity?  If it is not, then why exactly are you spending your time on it.  If it is a revenue generating activity then you excel at growing your business.

Thank  you for participating in my four part series on "Your Next Steps To Take After An Event".  Oftentimes the information presented here seems so practical and yet you may still get an "ah-ha" when you read it as you may not have thought to apply it in this manner for your business.  There are many time students will tell me what a great idea this is, as if they never heard of this before.  Either way and however it is applicable to you… I have written this information out to help you. 

I know one of the keys to success is breaking information down into a step by step system that is easy to follow and to implement.  This is what I specialize in and what I teach my students to do in creating their own products and systems.  If you’d like to learn more about my signature program that I teach to students around the world about the Million Dollar Business Enterprise World Of Information Marketing, I invite you to visit my site at:  www.bullseyemarketingtraining.com

I look forward to taking YOU to the the next level!

See You at the Top!

Debra

posted by Debra on Aug 11

Okay here we are on Part 3.  Make sure you review the previous sections as we are building a foundation of success for you to take action on your next steps AFTER an event. 

Action Steps To Take After The Event

Part 3 of 4

 

___ Check if completed

  1. Take Notes On Each Speaker - The following pages have been designed to help you take quick summary notes of each of The Next Level Speakers.  Below are the key note taking methods to use for each Speaker:
  • Presentation Notes:  Use this space to write down general information that you learn during the presentations. Also, use this section to jot down quotes, sayings, recommended books, websites, tools, etc.  Again having this information for future “reference” in one quick step is a life saver.
  • To Do Action Items:  This is for you to document your to do list as listening to presentations or meeting people.
  • Ideas:  This column is great for documenting ideas that you generate during the course of the event.  Always take the information you are learning and apply it to you and your business.  These ideas could put money in your pocket.
  • Idea’s and Ah-Ha’s: This where you can fine tune your ideas and actions and list them here. From this list you can prioritize action steps to take as soon as you return back to you office. (i.e. purchase book recommended, check out the SMART website, etc.)

 Stay tuned for Part 4 of 4 on Your Next Steps…

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