Debra Unplugged on Information Marketing

I know you are probably thinking to yourself right now… what?  The end of Live Seminars and Events… how can that be?

First let me start by clearing the stage here and saying that Live events such as seminars, bootcamps, trainings and workshops are the best when it comes to successful teaching, networking and selling for today’s Information Marketer who wants to speak at these events. 

It is also so for the attendee who wants to learn and have the opportunity to meet the experts live and network with other individuals, create possible joint ventures and of course get away from the spouse and kids.

All teasing aside though, in today’s economy it has becoming increasingly more difficult for promoters to plan, market and promote successful live events.  Let’s face it, getting "cheeks in the seats" as I call it, is becoming harder and harder to do.  As a promoter you can not rely upon your speakers to promote the event for you and get the cheeks in the seats - it just isn’t going to happen. 

If you do not work to create a Win-Win-Win for your event… it may indeed be the end of Live Seminars for you!

Let’s run through the Win-Win-Win of LIVE events…

#1 - Must Be A Win For The Customer

First and foremost is the customer, your attendee.  If your attendee is happy then you have secured your first win.  To secure a Win for the attendee it must be the right event, the right time, the right price, the right message and the right speakers. 

If you fail at any of one these and you are not able to promote this event successfully to get the cheeks in the seats… then you will not have a Win here.  Not just from lack of attendees but also for the few that did show up because you see for them it affects thier experience.  

The attendee will not be happy because they feel uncomfortable at events with few in the audience and they dont like to stand out.  Also now they don’t have the benefit of live networking and joint venture opportunities and the dynamics of a postive successful event change in the room dramatically typically causing a negative environment for all which in turns negatively impacts sales by the speakers.

#2 - Must Be A Win For The Speaker

A Win for the speaker is speaking at a Live event with a full audience at least 100+ people to make it profitable and the audience is the perfect match for their presentation and product.  As a speaker you need to ensure that these two criteria are met prior to signing a speaker agreement.

When the turn out is low the speaker is not happy because they essentially loose money.  You see when it coms to seminars, the speaker is in a business relationship with the promoter to make money.  Here’s how it works…

The speaker pays their way to fly to the event, pays for car/ground travel, pays for hotel and meals.  They take time away from thier family and their business to invest in the promoter and the expected audience, knowing that if they have a large, happy and TARGETED audience to speak to then they can teach and successfully sell their continuing education course.  This is how the Speaker makes thier money… they sell thier "System" their "Package", and they split the cost 50/50 with the promoter.

#3 - Must Be A Win For The Promoter

When the Win for the audience is met and the Win for the speaker is met, then the Promoter gets their Win in the end and the event is successful and profitable for all.

However, if their is no win for audience and they don’t show up for the event or for those that do show up but don’t buy, that starts the ball rolling down the wrong hill.  This affects the event dramatically and the Speaker is not happy then you don’t have a Win for them and your event goes down the drain.

Yes there key strategies that you can implement to mitigate Losses and turn them into Wins and I’ll share those strategies with you in my next post.

Until then… Break a Leg!

I have just had the most amazing opportunity presented to me by my friends, Brett McFall and Tom Hua who produce the World Internet Summit, the largest Internet Marketing seminar in the world.  It truly is a world-class event and is produced around the world.  Here’s a list of their 2008 Events:

Sydney, Australia - March 2008

Dallas, Texas, United States - May 2008

Auckland, New Zealand - July 2008

London, England, United Kingdom - September 2008

Toronto, Canada - November 2008

I’ve had a pleasure at speaking at all of the events listed above so far and now I’m speaking LIVE this weekend at the World Internet Summit - London, UK

I have to tell you this event has been a highlight for me in my speaking career.  I have had the opportunity to meet the most wonderful people in the UK - it was like coming home to family.  And,  as one of their featured speakers on their World Tour… Brett and Tom asked me or "challenged" me to present what they call the World Internet Challenge.  The purpose of this Challenge is to demonstrate live to the audience in 3 hours How To Make Money Online!  

I called my presentation "The Secret Recipe To Making Money Online" and how within 24 hours you can see money coming in the door. 

We did it LIVE and RIGHT There at the Event… we made $7,110!!

I haven’t even told you what we made Online yet in just 2 days… You’ll have to come back tomorrow for that  Special Ingredient and how we did that…

But to whet your appetite now…  Here’s a "sneak peak" out my presentation where I spoon fed the EXACT Details To Making Money Online - one spoon at a time…

The Billion Dollar Business of Information Marketing and How You Can Make Money Selling Your Information Products  

The One Secret Ingredient To Finding Out What Your Market’s Problems Are And What They Need 

Becoming An Expert By Creating Your Own Information Product That Is The Ultimate Solution To Their Needs 

Creating A Website Using A WordPress Blog That Anyone Can Do - our Special Secret Ingredient  

How To Sell Your Product Online Using The Salesletter Secret Recipe 

How To Leverage Your Secret Recipe And Make Even More Money!

Now what’s cool about what I taught at the World Internet Summit is that YOU right now have a chance to learn the Same "Secret Recipe For Making Money Online" and GET ALL OF THE INGREDIENTS! 

YES! You can participate in the Challenge with Me!

Here check out the Website I created for the Challenge… If you want to participate all you need to do is make a $10 (￡5.00) DONATION to Get My Secret Recipe - This is more valuable than The Colonel’s recipe!  Why?  Because YOU Can take this information and make this kind of money with it!

Again… I know it sounds crazy but it is all for charity and YOU CAN DO This for a minimum of a $10 Donation.  That’s it… I know it is unbelievable that we are giving away all this information… but you see it all to raise money for  the Make-A-Wish Foundation.

So here’s the Scoop…

Not only are you going to learn MY SECRET RECIPE.. and get access to download the video of my presentation and tools that I used, but YOU ALSO GET the #1 Secret Recipe from some of the TOP Internet Marketers in the world. 

If you’d like to be part of this… time is of the essence to DONATE today and to get all of these Bonuses and Secret Recipes… The Challenge ends in 12 hours!

Support Wealth Alliance Group in this Charity Challenge By clicking Here.

I’m looking forward to taking YOU to the Next Level with YOUR Online Business

See YOU At The Top!

Debra Thompson Roedl

Wealth Alliance Group

We have just officially launched our signature product BULLSEYE Marketing Accelerator System on the Internet.  We have sold this product world-wide and have taken several students to the next level in Information Marketing.  I

f you would like to learn how to turn your ideas into WEALTH… click on the banner below to find out about hitting your BULLSEYE now!

Best of Success!

Debra

Your Final Step of Action…. if you have followed all four parts as I have outlined very clearly for you, you will be organized, able to take action and will get results.  No one can attain success for you but you and it requires your action steps to make it happen.  Remember your dreams and what it is you want to achieve, this will help you to overcome obstacles and procrastination.  Because if you want your dreams bad enough then you will not stop at anything.  Here is Part 4, your final Action Steps.

Action Steps To Take After The Event

Don’t waste time on what you want to do – Successful people know that you have to spend time on what you NEED to do.  Look at each task that you have and ask?  Is this a revenue generating activity?  If it is not, then why exactly are you spending your time on it.  If it is a revenue generating activity then you excel at growing your business.

Thank  you for participating in my four part series on "Your Next Steps To Take After An Event".  Oftentimes the information presented here seems so practical and yet you may still get an "ah-ha" when you read it as you may not have thought to apply it in this manner for your business.  There are many time students will tell me what a great idea this is, as if they never heard of this before.  Either way and however it is applicable to you… I have written this information out to help you. 

I know one of the keys to success is breaking information down into a step by step system that is easy to follow and to implement.  This is what I specialize in and what I teach my students to do in creating their own products and systems.  If you’d like to learn more about my signature program that I teach to students around the world about the Million Dollar Business Enterprise World Of Information Marketing, I invite you to visit my site at:  www.bullseyemarketingtraining.com

I look forward to taking YOU to the the next level!

See You at the Top!

Debra

Okay here we are on Part 3.  Make sure you review the previous sections as we are building a foundation of success for you to take action on your next steps AFTER an event. 

So if you haven’t seen Part 1 of this series on "Your Next Steps To Take After An Event" then check it out first because that is your starting point.  Once you have completed those action items, then here are your next steps…

 ___ Check if completed

 Stay tuned for Part 3 of 4 on Your Next Steps…

I hear it time and time again…. I just attended a great Internet Marketing seminar and I have so many ideas or I networked and met some really cool people but I just don’t know what to do next!

Well if you are one of my students, you know what to do next and that is to apply your knowledge and take ACTION!

"APPLIED Knowledge is Power!"

~ Debra Thompson Roedl

Here are my quick tips and actions steps that I follow after a meeting or attending an event.  This information is your lifesaver and will not only help you to get organized and take action… but even more importantly Get Results!

Action Steps To Take After The Event

 
Everyone is always excited at an event by what they learned, who they met, the new ideas for their business, however many just don’t know what to do or where to go following the event.  As a result action is not taken – the burning desire, decisive nature, specialized knowledge, and surrounding yourself with a mastermind group that we mentioned in our cover letter, all tend to come to a screeching halt for some folks and a slow approach to the stop sign for others.

We’re here to help you to stay motivated and to keep the momentum going.  Below are some quick steps to take to keep that fire burning and create some results!

Check if completed

1. Get Organized – You can do this on the plane trip home while everything is fresh in your memory.  Prioritize the business cards you collected at the event. Write the appropriate letter in the upper left hand corner on the back of the card and create three piles:
   

1. Priority:  These individuals are someone you want to stay in contact with immediately – usually within 48 hours of attending the event.
   

2. Important:  These individuals you will contact within a week.
   

3. Maintain:  Everyone is important but you may not know to what extent yet and the relationship needs to be developed further.  You will contact these people within 3 weeks.

Stay tuned for Part 2 of 4 on Your Next Steps…

Well we just completed another successful 3-Day Training in Las Vegas on our Million Dollar Formula model for information marketing and internet marketing.  One of the keys to this event being so successful was the networking by our students from all over the world who attended the event.  The really cool thing about having a live event or even a virtual membership like we have is getting access to that "Global" community.

We received more comments from our students about how awesome the event was and it wasn’t just the great instruction we taught but it was more the networking and the ability to meet other Wealth Alliance Members live. 

In order for your event to be a success and for your students to give you raving reviews like we get…. you need to teach the networking process.

Here are the secrets that we teach about Networking:

Networking Quick Tips

1. Just Do It: Okay you already know your spouse, friend, associate who may be also at the event – separate yourself from your comfort zone and meet someone new!  Introduce yourself and ask about them. Everyone loves to talk about themselves – this will break the ice.
   

2. Who Knows You?  It’s not about how many people you know, it’s who knows you!  Think about it!  What this means is very simple… quality vs. quantity.    As we teach in the seminar business… to be successful it’s not about how many cheeks you have in the seats.  It’s whether you have the right cheeks in the seats (and the left cheek is a good idea too).
   

3. Whoaaaaaa!  You just need to slow it down a bit.  You don’t ask some one to marry you the first time you meet them.  There is a process and it takes time.  Get to know the person first. Develop a friendship and ask them to join you for breakfast, lunch while at the event.  Build upon the relationship. Read the rest of this entry »

:: How To Create An eBook or Special Report For Under $50 and in Less Than 7 Days!

PART 4 OF 4

You are now at the final Step 4… all the steps lead to this final stage right here: 

Once you get your articles back from your article writer (average time is 24 hours to 4 days) you are ready to put them together as chapters into your eBook or Special Report and then format the content.

Keep in mind these articles are short (400-500 words) so you can do a couple of things here to increase the content.

All of the recommendations should be implemented to create a value and content-rich product that is unique and exclusive to you.

DEB’S TIP:  Be sure to include links to your sites, products or affiliate products.  This is how you make additional money and it is also a great way to get traffic to these sites.  Check out my Special Report on Coaching to see how I integrated this information to create a content-rich and professional looking report that will help anyone who wants to get started in coaching. You’ll see that I sprinkled some of my sites, resources and tools throughout the information.  I was careful not to do too much here as your goal is also to build a relationship and maintain trust.

Thank you for reading this series. I hope it helped you to take your business to the next level.

Best of Success,

Debra

:: How To Create An eBook or Special Report For Under $50 and in Less Than 7 Days!

PART 3 OF 4

If you haven’t read the previous Step 1 and 2, do that now please… it lays the foundation for what you are to do next here in Step 3:

Okay, now you need content for your eBook or Special Report.  The way to do this is to go to your article writer and give them the topic and a list of articles you want written.  Remember these titles will change later to be your chapter titles… for now all the article writer needs to know is that they are writing articles.

The articles will be about 500 words in length.  It doesn’t matter what order you put your request in.. however the closer to your book outline you can get, the easier it is for the article writer to see the flow and make the information seem continuous.  This is the flow you want.

Article 1:  Getting Started in Coaching and Understanding the Business

Article 2:  The Top 10 Items You Need to Do To Set Up Your Coaching Business

Article 3:  The Difference Between Group Coaching and One-on-One Coaching

Article 4:  How to Find Your Coaching Clients

Article 5:  How To Coach Your Clients and For How Long

Article 6:  How To Provide Coaching Services and What The Services Include

Article 7:  Some of the Key Tools and Resources You Need For Coaching

Article 8:  How To Differentiate Yourself From the Competition

Article 9:  The Top Services and Prices Charged For Coaching

Article 10: What Your Coaching Contract Should Include To Protect You

I tired to put my articles above in order as I mentioned so the writer would know the flow from one article to the next (one chapter to the next).  This isn’t set in stone and you can always change it later.  As a matter of fact when you see my Special Report, you will see that I rearranged the chapters to make them make even more sense and to put them into a more logical sequence for my audience.

Be sure to check back tomorrow for the final Step 4 in this series.

Cheers!

Debra