Debra Unplugged on Information Marketing

posted by Debra Unplugged on Nov 12

Seminar Promoting Strategies To Fill Your Event, How to Get Cheeks In the Seats By Thinking Outside The Buns Strategy 2.0 - Joint Ventures (Part 1 of 2) Oh my darling, will you marry me?  No! I will not marry you!  I said Joint Venture, not a marriage… not for life! And that my friend is exactly what joint venture (JV) is all about.  It is a short term arrangement, not a lifelong partnership, but rather a partnership for a duration of time which is usually not very long depending upon the nature of joint venture.  It might also be for a specific project. I use to create multiple joint ventures in my early years of civil engineering when I wanted to pursue a large multi-million or even billion dollar contract with other firms.  But in the case of what we want to focus on here, is the opportunity for You to joint venture with someone else for an event.  This means that you would become partners on the event per say.  You would share in the risk, liability, investment and reward.  Is it the right thing to do?  That is what we are going to explore here.  But first let’s talk about the advantages

The Advantages of Joint Ventures   Why would you want to Joint Venture with one or many to promote an event?  There are several reasons that I can think of and each has it’s own strategy relative to event promotion.  As you review this, you might relate to all or some for your particular situation.  The beauty is that maybe this will help you think outside the buns.  You can make it what you want and create the JV that works for you!  Maybe you want to create a joint venture because of:

• Lists  the individual has a list that you desire for your event.
• Relationships  they might have key relationships with speakers, hotels, affiliates, lists, etc.
• Time maybe they have the time on their hands to help you promote.
• Money promoting an event can be a large investment up front money can be a big help.
• Resources it’s possible that someone might have the tools, software, computers, staff, etc.
• Experience  maybe there is someone who has already done it and can cut your learning curve.
• Knowledge  different from having actual experience, this could be learned knowledge about the seminar business, products, speaking, etc. 
• Products  maybe they have products/trainings/memberships that you can leverage and use for your back-end.
• Business  perhaps they have an established business¦ this could be leveraged through, establishment, line of credit, systemization, cost-effectiveness, turn-key, timely, etc.

While this may be good for you ask yourself what’s in it for them?  Why would they want to Joint Venture with you?  What do you bring to the table?  Unless this is a win-win arrangement walk away from it because invariably one way or another it will come back to nip you in the butt. Stay tuned for Seminar Promoting Strategy 2.2  This is part two of using Joint Ventures to promote your event¦ you won’t want to miss it.