Debra Unplugged on Information Marketing

Now, let’s take aim. And I want you guys to pay particular attention to this because this is where this is really going to start sinking in and making sense to you. Aim is where we really do the marketing research and we’re going to identify where we want to go.

 Now in business, you’ve probably heard about this before but I’m going to twist it around a little bit. This is the funnel theory of marketing. You have a funnel and it’s wide at the top and gets smaller at the bottom. Low end products at the top. Mid-range products in the middle. High end products at the bottom. Now as you’re going through the funnel it becomes less people because not everybody’s going to buy at the high end. They’re going to funnel through the process.

Always keep you eye on the target