posted by admin on May 9
Goals and objectives are really essentially what roads are you going to take? How are you going to get there? And the action plans is what transportation is going to get you there fastest?
Now I’m here to tell you that all of you have done this before. You may think this is new but you’ve done this before. How many of you have gotten in your vehicle at night time, to drive your vehicle and you knew your destination? Raise your hand. Ok, I’m participating up here, I want you to participate. So, here’s the deal. You got in your vehicle. It’s night time. You know your destination. But you can only see 100 feet ahead of you. You trust that you know what’s going to be after that next 100 feet, that next mile, down that road. And you reach your destination; you get there.
So in the process of building your business and getting ready for this, we’re going into marketing first and developing your systems and processes, because the more systems and processes you have in place, the right systems and processes you have in place, the more efficient you are and the more you can make money. You’re going to decide on your primary marketing plan. But here’s the deal, if you don’t plan subconsciously and ultimately, you are essentially planning to fail. Do you get that? You’ve done it unknowingly or knowingly.
Debra
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