Debra Unplugged on Information Marketing

Your product line does not have to be the same name as your company. Our product line is Accelerator Systems. Our company name is Wealth Alliance. When it comes to the company name, then think about what kind of logo you might be interested in. If you don’t know than go look at some websites. If you don’t know what kind of websites to look at, start with your competition. Start with your target market is already looking and using other websites. What are they already familiar with? Is there something you can emulate or something you can use as a template. Is there something they are already familiar with that you feel good about that you can utilize. 

 For instance, the color green, is commonly used in financial companies. It’s related to money. People think of money, that soft color, you see a lot of companies in the financial industry using the color of green. If you were an accountant or financial planner, you might consider using the color green. Your audience is already related to it. Don’t try to re-invent the wheel, use what your target market is familiar with and feel comfortable with.

Search this information out an create a short list or a list of sites that you like. Consider some characteristics of some logos that you see that you like. Now, I want you to go to a site called designoutpost.com.

This is where you are going to go to get your logo designed. It could cost you between, $150 to $250, and what you are going to do is post your project on this site. You can look at some examples of what other people are doing, that are posted there right now.