posted by Debra on May 25
When it comes to identifying what content you need to include in your blog, you need to first identify the purpose and then put in the information. One of the things you can do to help you identify this information, is you need to put in about your company services, about you and your bio. Sometimes this may seem like a daunting task and you may not know where to start. However, if you put your research into step one, when you identified your destination and you took a look at the competition, then you should have a list of resources to relate to.
You take a look at your competitions website to get a great idea, and some information that you can utilize to incorporate your blog. You might find formating you like. You might find colors that you like. You might find words and terminology that you can use to help create your content.
Maybe there is a layout or some information that you can find and utilize to create this content. What you don’t want to do is copy exactly. You cannot do that and it is not what we are advocating here. We are advocating is that you can test your competition research, and use the information you’re finding to see what your competition is doing and you can do it better and different. You could add a template or a model to follow to get the brainstorming started to get you going on writing the content. Take it one step at a time.
Debra
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