Debra Unplugged on Information Marketing

Let me break this System down here for you briefly…

It amazes me to this day when I am brought on board to help someone with their business how they have neglected to perform this one key step… It begs the question, "If you don’t have a plan and know what you are shooting for… how are you going to know if you hit your target?"

1. Is It A Viable Market? Meaning can you make money in it?… is there too much competition?… is there an opportunity for you?… can you differentiate yourself in the market?… etc.
2. What Is The Need? Before you go into any market, you first determine what is the greatest need in the market place… what do the people NEED? In business it is your job to fulfill the needs of your market. It is not what YOU want… it is what THEY want.

Step 3 - FIRE… Produce: Based upon foundation you built in Steps 1 and 2, now you can start building your business and produce the SOLUTION for your market’s needs. Your solutions could come in the form of products, services, information, trainings, etc.

BOTTOMLINE: Marketing is the key to success and making money in your business. If you want to hear more about my System and how it can take you to the next level… even how you can use it to generate additional streams of revenue for your business, then I invite you to listen in on a special webinar training that Michael has graciously invited me to teach to you.

FREE WEBINAR TRAINING ON Debra’s
BULLSEYE Marketing Accelerator System:

If you would like to find out more about Information Marketing and the opportunities to grow your busienss and make a lot of money, then I encourage you to join me on a special webinar training that I am conducting.  The training is  Tuesday, July 1st at 9:00 PM EDT. Click here on this link to get the details and register for this FREE training.

CLICK HERE To Register for FREE Webinar

Hi, Before you sink your teeth into today’s excellent content from Debra… you may or may not have heard of her and I want to just quickly give you an introduction.  I’m one of Debra’s students and I know what it is like to be on the front lines of building a business, marketing it and trying to take it to the next level to be successful.  My friend and mentor, Debra is the one who has helped take me to the top. The list of people that Debra has worked with is replete with names you would recognize…  including Mark Victor Hansen, co-author of Chicken Soup for the Soul, John Childers, Libby Gill, Armand Morin, Matt Bacak, Vickie Sullivan, Ted Thomas.  She hasn’t just contributed to their success… in many cases she was responsible for their success.   Her article below is where it all starts.  ~ David Johnson, CEO Epiphany Consulting, LLC

:: How To Make Sure Your Business FAILS!  Part 1 of 3

I bet that title grabbed your attention and it should! With today’s economy you need to do everything you can to ensure that your business SUCCEEDS and does not Fail. But it is up to you to take action and make it happen!

To ensure success in your business you have to create a new mindset and that is…

Marketing is the foundation of your business and everything else that you do is built upon this foundation. From your products, to your services, to your customers… marketing is in every aspect of your business and it is a constant process.

When it comes to Marketing your business… I have created a specific System to make sure you succeed and do not fail! It is called the BULLSEYE Marketing Accelerator System. With this system your approach to your business is Ready, Aim, Fire and then BULLSEYE!

We are looking at sales content. What is some of the sales content that we might need? We’re going to need a squeeze page. A forced opt-in page that will allow us to capture names and build a list for anybody that is interested in this product.

We are going to need a sales letter. We are going to need an order page, a thank you page, maybe there’s a bonus download page. What is the sales content that we need to sell this product? What is the marketing content that we need? 

The marketing content is similar to the features, the benefits, and information about how this product works. It’s the content you would use to market this product. It’s essentially the same as sales, and these two can go hand in hand. But when it comes to marketing you can get specific about features and benefits. You want to identify product content.

Debra 

The next step is to develop the product brand. This means you need to identify the names, you need to get a logo design, and you need to figure out how you are going to package this. How you are going to price it, where you are going to put it into the market, how you are going to leverage and utilize the key words and key selling points that you are coming up with in our research.

You see, the key selling points, you are going to have our own ideas about it, but if you remember back, our competitors already used key selling points that you can take out and use in your marketing as well. You are incorporating all of the information that you discovered and researched and now you are putting it to action as you develop your product brand.  

The next step is developing your marketing brand. For each product you create, you have a strategic marketing plan. This is where you identify the infra-structure that is required. This product is going to require a sophistication system and server because you are going to have a lot of people accessing this product. You will need to have a shopping cart in place, and you need to have your merchant account in place. You will also need  to have a way for people to buy this product.

You must take a look at your niche market and determine whether you have a viable business opportunity. You start with an idea, your idea, your passion, your hobbies, your interest, and maybe your professional experience. From there, you brainstorm whether or not you thinkt you have information you think someone else would want to pay money for. You do the research to determine if the target is correct for you. 

Then you take a look at the competition, or who else in the marketplace is doing something similar. What success have they had? What have they done right and what have they done wrong? You look at their information, and you might even buy their product. You look at their website, at their sales process, and you evaluate their pricing structure. You evaluate everything about them that you possibly can. If they have an opportunity for you to opt-in and learn about their marketing process, then you opt-in.  

Then you create a file that is specific to that competitor and you save all e-mails in a folder in your email that is just for that competitor. you should will do this for each competitor that you identify. You  are doing your market research. You need to know how you can fit into this market. You need to know what you can do different, what you can do better, where you can price ourselves.

Interestingly enough the eBooks are considered more valuable than the physical books that you actually go down to the library and get or a book store. You can command a higher price point for an eBook over a physical book simply because of the perception, the marketing you can put behind it, the internet, and what you can do to incorporate in terms of the content. The difference between eBook and book is; one is electronic and one is physical. 

When it comes to internet marketing, the eBook is one of the easiest products that you can make and create to get products out there on the internet. But, it is not just about making that product and selling it, there is also a way you can utilize this and build your list. It is very creative. It is not something that is necessarily new but it may be something you don’t know about. It actually has been around for a long time.

Reading is great for the mind

Debra