Debra Unplugged on Information Marketing

You must take a look at your niche market and determine whether you have a viable business opportunity. You start with an idea, your idea, your passion, your hobbies, your interest, and maybe your professional experience. From there, you brainstorm whether or not you thinkt you have information you think someone else would want to pay money for. You do the research to determine if the target is correct for you. 

Then you take a look at the competition, or who else in the marketplace is doing something similar. What success have they had? What have they done right and what have they done wrong? You look at their information, and you might even buy their product. You look at their website, at their sales process, and you evaluate their pricing structure. You evaluate everything about them that you possibly can. If they have an opportunity for you to opt-in and learn about their marketing process, then you opt-in.  

Then you create a file that is specific to that competitor and you save all e-mails in a folder in your email that is just for that competitor. you should will do this for each competitor that you identify. You  are doing your market research. You need to know how you can fit into this market. You need to know what you can do different, what you can do better, where you can price ourselves.