posted by Debra on Jun 9
The next step is to develop the product brand. This means you need to identify the names, you need to get a logo design, and you need to figure out how you are going to package this. How you are going to price it, where you are going to put it into the market, how you are going to leverage and utilize the key words and key selling points that you are coming up with in our research.
You see, the key selling points, you are going to have our own ideas about it, but if you remember back, our competitors already used key selling points that you can take out and use in your marketing as well. You are incorporating all of the information that you discovered and researched and now you are putting it to action as you develop your product brand.
The next step is developing your marketing brand. For each product you create, you have a strategic marketing plan. This is where you identify the infra-structure that is required. This product is going to require a sophistication system and server because you are going to have a lot of people accessing this product. You will need to have a shopping cart in place, and you need to have your merchant account in place. You will also need to have a way for people to buy this product.
Then you will need to have a way to build your list so that when people come in to utilize this product, you can build your list. You need to have customer service, because there is going to be questions. That’s all part of infra-structure. This is part of what you have to sit down and identify and go through so that you can get prepared for when this product launches, and have your infra-structure in place.
Debra
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