Debra Unplugged on Information Marketing

We are looking at sales content. What is some of the sales content that we might need? We’re going to need a squeeze page. A forced opt-in page that will allow us to capture names and build a list for anybody that is interested in this product.

We are going to need a sales letter. We are going to need an order page, a thank you page, maybe there’s a bonus download page. What is the sales content that we need to sell this product? What is the marketing content that we need? 

The marketing content is similar to the features, the benefits, and information about how this product works. It’s the content you would use to market this product. It’s essentially the same as sales, and these two can go hand in hand. But when it comes to marketing you can get specific about features and benefits. You want to identify product content.

Debra