posted by admin on Jun 27
Hi, Before you sink your teeth into today’s excellent content from Debra… you may or may not have heard of her and I want to just quickly give you an introduction. I’m one of Debra’s students and I know what it is like to be on the front lines of building a business, marketing it and trying to take it to the next level to be successful. My friend and mentor, Debra is the one who has helped take me to the top. The list of people that Debra has worked with is replete with names you would recognize… including Mark Victor Hansen, co-author of Chicken Soup for the Soul, John Childers, Libby Gill, Armand Morin, Matt Bacak, Vickie Sullivan, Ted Thomas. She hasn’t just contributed to their success… in many cases she was responsible for their success. Her article below is where it all starts. ~ David Johnson, CEO Epiphany Consulting, LLC
:: How To Make Sure Your Business FAILS! Part 1 of 3
I bet that title grabbed your attention and it should! With today’s economy you need to do everything you can to ensure that your business SUCCEEDS and does not Fail. But it is up to you to take action and make it happen!
You see most Christian entrepreneurs who are either starting out in their business or well on their way with their business leave out one key ingredient that can make them or break them and cause them to FAIL. It is called MARKETING.
These entrepreneurs are not typically trained or educated in marketing. They don’t even understand how essential marketing is to their business in order for them to start, sustain and/or grow their enterprise. Can you relate?
In fact… because of this lack of knowledge, the typical business owner’s approach to marketing is "Fire… Aim… and then get "Ready". And guess what? They don’t hit the Bullseye with this method. The less you hit your bullseye, the less money you make and you know what that means… it is just a matter of time before your business fails. Then what are you going to do?
To ensure success in your business you have to create a new mindset and that is…
Marketing is the foundation of your business and everything else that you do is built upon this foundation. From your products, to your services, to your customers… marketing is in every aspect of your business and it is a constant process.
When it comes to Marketing your business… I have created a specific System to make sure you succeed and do not fail! It is called the BULLSEYE Marketing Accelerator System. With this system your approach to your business is Ready, Aim, Fire and then BULLSEYE!
I hope this has whet your appetite for more!… Don’t miss Part 2 tomorrow, as I drill down into the 4 Keys To YOUR Success. I know you are going to benefit from it.
June 29th, 2008 at 1:10 pm
I have seen a lot of information provided about Marketing, but when I became a student of Debra’s I have never seen someone over deliver and teach me so much. She is the real deal and has helped me to go to the next level with my business internationally. All I can tell you is to pay attention to everything Debra says… she has a lot of golden nuggets to share.
June 30th, 2008 at 3:11 pm
Debra - ROCKS!