Debra Unplugged on Information Marketing

Action Steps To Take After The Event

Part 2 of 4

1. Follow-up – Be creative and try to differentiate yourself to be memorable.  One great way to follow up is to send an immediate email individually, telling that person that it was such a pleasure to meet them.  Here are some ways to separate yourself from the pack:
   

1. Take Action: People are impressed with action – send an email out to them from the event itself.  You’ll impress them with your quick response.
   

2. Pictures: Include your photo in your email – so they will get a visual of who you are and remember you.  Better yet – include a picture of the two of you that you took during the event.  That will really wow them.  This is a great trick to use to get closer to Big Dogs.
   

Here are some parting tips when it comes to follow-up: 

• Strike Out – Some people will just not respond or may not be see the value and opportunity of staying in touch. Whatever the case may be, give it try up to 3 times.  You may need to let some time pass, not everyone may be as organized and efficient as you.
  

• Don’t Lurk in the Shadows and Stalk – Persistence is one thing however there is point in time where you may just become a nuisance and now you’ve totally turned that person off and have lost that relationship.  Gauge yourself carefully and don’t overwhelm or bother people with too much contact. Look for signs that you have gone to far – a clear one is no reply to your follow-up.
  

• Be Prepared for NO – It’s a hard word to hear when it’s directed at you, we don’t often take it very well.  Be prepared for it though and be gracious and kind in parting ways.