Debra Unplugged on Information Marketing

Creating products from your seminar can come in all forms, e-books, audio and video from your seminar, newsletters, and so on. You need to think out-of-the box when creating products but bear in mind that people nowadays will just buy about anything.

 

The straightforward products you can create from you seminar are audio and video recordings of your seminar presentation. These are taken by yourself and are useful to those who couldn’t attend your seminar. If you have received good reviews from those who have attended the seminar, you can get good money by selling these recordings.

 

Be sure to edit the video and audio clips. Try avoiding selling the whole seminar presentation. If possible try and split the recordings into various volumes. People are not going to download a huge two hour plus seminar recording. When editing be sure to delete the unnecessary parts and if you like add comments to the recordings.

 

Another line of products you can create are e-books or electronic books. E-books are basically modules of your seminar or simply contain content you’ve written to help others plan a seminar. Like video and audio recordings, you will get demand for your e-books if you receive positive feedback.

 

When you post these items on your website for sale, be sure to include a sign-up section. Allow visitors to register with you and give them unlimited access to my products. This in turn enables those who signup to receive newsletters from you informing them on your latest products on offer as well as services.

 

Usually if you receive a huge chunk of traffic on your site you are actually opening an avenue of business opportunities in the form of advertising space. If your website creates buzz, there is more demand for your site’s advertising space. You can earn thousands of dollars through advertising fees once your site is filled with advertising boards.

 

Have a catalog to enable users to browse through all your products easily, though it is encouraged that you do not produce catalogs during the early stage of your career because you simply do not have enough products to sell. You can mail catalogs of your products and services to people and further encourage them to buy via bargains.

 

As seen here, your seminar does not end when people leave the room; it is the start of something big if you’ve achieved your goal. It’s time to sell your work to the public in return for a few thousand dollars, all from your one seminar.