posted by Debra on Jun 8
In many instances when you’re running a business, you have to set your eyes on a specific target market that will be drawn to the product or service that you’re selling. So besides looking for ways to push your product to the market, one would have to give a thought and consider the kind of customers who would most likely to buy your product too.
As with consulting businesses, there are many ways to promote your consulting service to potential clients. The list of potential clients can be easily narrowed down, depending on your field of consulting business.
However, the ultimate question is not to find out who your target market are or the type of clients whom you would consider to introduce your service to. Prospective clients are everywhere. The key is ‘where’. You just need to know where to locate them.
Whenever independent consultants meet a person who is doing successfully well in their field, they would never hesitate to ask them this: Where do you find your clients?
It seemed like a sensible question, but the fact is that clients are ordinary people who do everyday things that we do. Like you and me, they perform daily activities or routine like reading a magazine while waiting to get their laundry done, jogging in a park, on their way to gym, commuting on the bus or train, talking to someone on the phone, chatting with someone through instant messenger, surfing the Internet, dining at restaurants etc. The possibilities of finding them are endless!
Most of your potential clients spend a significant amount of time around interacting with people and are available at public places. So when it comes to finding your clients, you may consider approaching them through communicating with people who can introduce you to them, or try meeting clients in places where they gather so you can have a face-to-face approach with them.
Also, when you get to talk to them, don’t forget to write down their names and contact numbers (including email addresses) so that you can get back to them later in much detail to see if they’re interested in your service. Prior to this, hand them your contact card to let them acknowledge your business.
Now that you know where to locate them, it would be better if you could narrow down a list of your ideal clients. Specifically, you should apply on your street smart knowledge to identify the type of clients that are present in your business area and the kind of clients you are looking for.
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