posted by admin on Jun 11
We are looking at sales content. What is some of the sales content that we might need? We’re going to need a squeeze page. A forced opt-in page that will allow us to capture names and build a list for anybody that is interested in this product.
We are going to need a sales letter. We are going to need an order page, a thank you page, maybe there’s a bonus download page. What is the sales content that we need to sell this product? What is the marketing content that we need?
The marketing content is similar to the features, the benefits, and information about how this product works. It’s the content you would use to market this product. It’s essentially the same as sales, and these two can go hand in hand. But when it comes to marketing you can get specific about features and benefits. You want to identify product content.
Debra
posted by admin on May 25
When it comes to identifying what content you need to include in your blog, you need to first identify the purpose and then put in the information. One of the things you can do to help you identify this information, is you need to put in about your company services, about you and your bio. Sometimes this may seem like a daunting task and you may not know where to start. However, if you put your research into step one, when you identified your destination and you took a look at the competition, then you should have a list of resources to relate to.
You take a look at your competitions website to get a great idea, and some information that you can utilize to incorporate your blog. You might find formating you like. You might find colors that you like. You might find words and terminology that you can use to help create your content.
Maybe there is a layout or some information that you can find and utilize to create this content. What you don’t want to do is copy exactly. You cannot do that and it is not what we are advocating here. We are advocating is that you can test your competition research, and use the information you’re finding to see what your competition is doing and you can do it better and different. You could add a template or a model to follow to get the brainstorming started to get you going on writing the content. Take it one step at a time.
Debra
posted by admin on May 23
You can create your website by using the word press blog. The word press blog makes it so much easier and functional for you to do your business. You do not need to be a web master to go in and modify. If you have a word press blog, essentially if you know how to do word, then you can go in and make these modifications yourself and you don’t have to use the web master.
You don’t have to spend more money. This is a great opportunity for you to be able to manage your information in real time as you see fit. In this case, this is something I can do because I am not technical like some people. I need something that is easy for me to make changes to. We are doing this for our own corporate site.
It’s going to be functional like a corporate site. It is going to have a home page, an about button, which will be about the team, a services button, which will describe the services we have and the coaching. It will have a product button where we will offer our product. Here’s a quick trick on that, when we offer our product and you click on that button, you will actually go to acceleratorsystem.com. It will have the same look and feel because it is the theme of our colors, but will be acceleratorsystem.com and that is where we will list all the accelerator products on one page.
Each product will have it’s own link where you can purchase or find more information. That is where you will find individual sales page for each product. I know this sounds complicated, but I just want you understand what this is. You can review this information to see how you might want to modify it.
Debra
posted by admin on May 17
Do your research to determine what you want to call your company. Find out if you can legally use that name and find out if you can use the domain name. There is a couple places you can go find domain names, Did you know there are many domain names that are deleted, that people have not used, or renewed. You can go to deleteddomains.com and you can find some names there that could be huge value to you.
What I mean by that, there are domains that have been attached to websites and have been seasoned over time. Meaning they have been on line for a period of time, and thus they have page rank that you can access now. When you are considering domain names for your company or product, check this out. This is a great resource and great tool for you. Go there and look, see what you can find.
When you go and get the domain names; get the .com and the .net also. If you want go ahead and pick up the other ones .org and .info. It’s not as necessary. The only time you want to get those is when you want to protect your company. Essentially .com is the number one extension you want to get.
If you cannot find the .com for what it is you want, don’t get it. Change the domain name around so that you can get the .com. This is the number one used extension worldwide. Don’t get a .org or .net. For one thing you loose your credibility if you get the .net. Believe it or not when people look at that, it doesn’t look as professional and you don’t have the same presence initially. It is almost like it is second rated. In this case, think about the domain names that you are going to use.
Debra
posted by admin on May 6
You know, when I work with all these millionaires and billionaires, there’s one key thing that I ask them. I say, “How do you know? You know, what is the secret here?” There is no secret except that they took action. And what they told me is that you have to learn to be comfortable being uncomfortable. You have to learn to get use to butterflies in your stomach because you’re afraid of stepping off the edge and seeing where that step is going to take. Because you don’t know what’s down there. You have to trust. It’s ok. When you have butterflies in your stomach, you know you’re taking action and growing. That’s your bench mark. If you don’t have butterflies, you better get them.
You need to surround yourself with a mastermind team. Did you know that the recipe for success, the key to success is when a master takes a protégée, an apprentice and they show them how to do it, they tell them how to do it and then they make them do it. That is the most successful learning structure in the world. And it’s been around for years, into the B.C. years. Think about that. When you surround yourself with a mastermind team, you are getting the information that you need to sharpen your sword and continue rising up to the top. You surround yourself with like minds and your going to adjust to that life mindset. You want to grow, take yourself to the next level and surround yourself with people who can grow you there. Again, the key here is taking action.
Action is the key to success
Debra
posted by admin on Apr 30
On our Resource Blueprint page, we not only list free tools that we recommend, but we list tools that we have affiliates links for. Meaning we have signed up with some of these tools, these companies as an affiliate, and when we go to refer these companies, we get affiliate commission.
It doesn’t cost our student anything more to use our affiliate link, in fact it is the exact same price. What happens is that the company gives us a commission. The benefit that we teach to our students is, and this is what I want you to say to yours, is that this is win-win.
We would appreciate it if you would sign up through our affiliate links to purchase any tools or resources that you see that you need.
posted by admin on Apr 27
The difference between information and internet marketing is, information marketing is creating products and services that you can provide online or off line. You are not limited.
You can write books, get them published and sell them through bookstores, like Barnes and Noble, and sell them on a shelf. That’s information to marketing. You can go out and speak on platforms in front of audiences, this is information marketing. You can sell your products and services online or offline.
Internet marketing gets a little bit more narrowed. That’s is where your selling your products and services primarily on the internet.
See Debra and team at www.wealthalliancegroup.com
posted by admin on Apr 17
Now, let’s take aim. And I want you guys to pay particular attention to this because this is where this is really going to start sinking in and making sense to you. Aim is where we really do the marketing research and we’re going to identify where we want to go.
Now in business, you’ve probably heard about this before but I’m going to twist it around a little bit. This is the funnel theory of marketing. You have a funnel and it’s wide at the top and gets smaller at the bottom. Low end products at the top. Mid-range products in the middle. High end products at the bottom. Now as you’re going through the funnel it becomes less people because not everybody’s going to buy at the high end. They’re going to funnel through the process.
Always keep you eye on the target
posted by admin on Apr 14
You need to create a business. You have to have a solid foundation. Imagine if you were building a house and you didn’t have a solid foundation for that house. How long would that house stand? How many of you are contractors in here? A lot of you, I’ve already recognized. If you didn’t have that solid foundation, it wouldn’t work. Would it? It would knock over if the wind blew.
If you build a solid foundation first, it’s the first step of putting in the infrastructure. Then you can grow it and it will withstand the test of time. So this is what strategic planning is for your business.
See Debra at live events in 2008
