Debra Unplugged on Information Marketing

posted by admin on May 29

The system for content, is a three part system. You research the information, write the content, and then the third step is create or find graphics that will go with this content. Have all of this done and in place before you put this into your word press blog. You want to have this ready.

When it comes to graphics, there are several graphics I will create. There is a program called Fireworks, and there are several other programs that you can use. Some are simple graphic programs, and essentially, I will use graphics for anything that is not text related. If I have a header, or if I want to specifically number some key component in one of my articles.

I may want to do a fancy design and list a 1,2,and 3 with a specific graphic instead of using text. That’s when I would create this font and I would put it in my outlook folder and put in my desktop folder under the blogs name. I would put it in a sub-directory under graphics. Then I would identify particular areas this graphic would pertain to, so that I could go find this information and upload it.

When it comes to adding content, one of things you really want to be aware of is, you want to turn off the ping capability. What that means is, in word press and in this particular case we are teaching word press blog. Your blog will go and ping various searches to let them know that there is new information that is appearing on your blog.

When you are editing and adding content to your blog, you want to turn this function off. You can find this function right there in the editor format. The reason why you want to turn it off, is because when I write my content and I put it in my blog, I will find times when I didn’t like how something appeared or I want to move something around. Every time that you make a change, and you save it, and publish it, and haven’t turned that ping function off, it would be pinging all of those search engines. Whenever they get pinged, and it happens several times in a row, particularly in a day, they will perceive you spamming and not running a professional blog. They will shut you down from their search engines.

Debra

posted by admin on May 27

posted by admin on May 25

Maybe there is a layout or some information that you can find and utilize to create this content. What you don’t want to do is copy exactly. You cannot do that and it is not what we are advocating here. We are advocating is that you can test  your competition research, and use the information you’re finding to see what your competition is doing and you can do it better and different. You could add a template or a model to follow to get the brainstorming started to get you going on writing the content. Take it one step at a time.

Debra

posted by admin on May 22

posted by admin on May 20

The information we are going to be putting on our corporate website is going to come out of articles we have already written and have been putting on our blogs. Those articles are helping to get traffic to our blogs, but the articles are the information I can use right now to put on the corporate website.

One of the other thing I wanted to share with you about using a blog for your corporate website, is the functionality and the flexability of the blog. You can optimize it faster and do a lot more with it, it is a living site as opposed to a static website, which means you can increase your search engine ranking a lot faster. You can put pages behind your corporate site. The more pages you have on a site, the more ranking you can get.

The reason that we are doing different sites, we have wealthalliance.com, the corporate site, if we were to click on the buttons saying products you would go to acceleratorsystem.com. We will be linking these two sites together. The more that you can link your site with another site and visa versa or even link amongst each other, the more page rank you will get.

Then Google will take a look at you and say “Wow, this company must be pretty good because other people are wanting to link to it. They are wanting this information to be shared.” So Google will say “This company will get higher ranking in the search engines because people are trying to find it. We are going to help you find it now. It’s popular”. So everything we are saying and everything we are doing is strategic.

Debra

posted by admin on May 18

Debra — visit me at www.wealthalliancegroup.com

posted by admin on May 15

We provide options for you, for your consideration. They might be free or may not, but these are the options that we are providing for you and it is up to you if you would like to use them. We only recommend them because we know them to be the best for the service they provide and it is tools and resources that we provide or are using.

Should you use our affiliate link, of course we will get commission. When I am putting this out there, I want everybody to know. Because I don’t want it perceived that we are doing something under the table. Every time I send out a resource link or something like that I’m letting them know this is our affiliate link. The choice is yours if you want to use it. The win-win is, that should you use our affiliate link then obviously we will get a commission off of it.

That gives us the opportunity to make more money and it is not just about us making more money, but every time we do that it means we can provide more service. We can sustain ourselves, and we can do more. That is how I translate it.I translate it in how I continue to give back and provide more.

Debra

posted by admin on May 13

Next is your bullseye. This is what’s important. This is you!  It’s not only you but your customers. This is what you do after the product. Now I want you to understand this right here, you need to know your customers’ experience. Because what was really hard for me to deal with was I didn’t like people being upset with me. I didn’t like people being unhappy or returning my product. I couldn’t understand, I couldn’t relate to everybody. I thought I could.  I thought I could make everybody happy. But you can’t.  it’s a real world.

So, fifteen percent of your customers will be unhappy because they’ll perceive that they got less than what was expected. It’s how they perceive the information. It’s what’s in their mind. It’s not about you. Eighty percent are satisfied. They got exactly what they wanted. Five percent will be happy because they will think that you under-promised and over-delivered. You’ve given more than what’s expected. Just know this is the real deal out there. So when you get customers that aren’t happy, it’s ok. Just let them go. Drop them real quick because you don’t want that negative thinking. 

Debra

posted by admin on May 12

Aim is where we really do the marketing research and we’re going to identify where we want to go. Now in business, you’ve probably heard about this before but I’m going to twist it around a little bit. This is the funnel theory of marketing. You have a funnel and it’s wide at the top and gets smaller at the bottom. Low end products at the top. Mid-range products in the middle. High end products at the bottom. Now as you’re going through the funnel it becomes less people because not everybody’s going to buy at the high end. They’re going to funnel through the process.

Debra 

posted by admin on May 9

Goals and objectives are really essentially what roads are you going to take? How are you going to get there? And the action plans is what transportation is going to get you there fastest?

Now I’m here to tell you that all of you have done this before. You may think this is new but you’ve done this before. How many of you have gotten in your vehicle at night time, to drive your vehicle and you knew your destination? Raise your hand. Ok, I’m participating up here, I want you to participate. So, here’s the deal. You got in your vehicle. It’s night time. You know your destination. But you can only see 100 feet ahead of you. You trust that you know what’s going to be after that next 100 feet, that next mile, down that road. And you reach your destination; you get there.