Debra Unplugged on Information Marketing

The next step is to develop the product brand. This means you need to identify the names, you need to get a logo design, and you need to figure out how you are going to package this. How you are going to price it, where you are going to put it into the market, how you are going to leverage and utilize the key words and key selling points that you are coming up with in our research.

You see, the key selling points, you are going to have our own ideas about it, but if you remember back, our competitors already used key selling points that you can take out and use in your marketing as well. You are incorporating all of the information that you discovered and researched and now you are putting it to action as you develop your product brand.  

The next step is developing your marketing brand. For each product you create, you have a strategic marketing plan. This is where you identify the infra-structure that is required. This product is going to require a sophistication system and server because you are going to have a lot of people accessing this product. You will need to have a shopping cart in place, and you need to have your merchant account in place. You will also need  to have a way for people to buy this product.

You must take a look at your niche market and determine whether you have a viable business opportunity. You start with an idea, your idea, your passion, your hobbies, your interest, and maybe your professional experience. From there, you brainstorm whether or not you thinkt you have information you think someone else would want to pay money for. You do the research to determine if the target is correct for you. 

Then you take a look at the competition, or who else in the marketplace is doing something similar. What success have they had? What have they done right and what have they done wrong? You look at their information, and you might even buy their product. You look at their website, at their sales process, and you evaluate their pricing structure. You evaluate everything about them that you possibly can. If they have an opportunity for you to opt-in and learn about their marketing process, then you opt-in.  

Then you create a file that is specific to that competitor and you save all e-mails in a folder in your email that is just for that competitor. you should will do this for each competitor that you identify. You  are doing your market research. You need to know how you can fit into this market. You need to know what you can do different, what you can do better, where you can price ourselves.

There are some things you need to be careful about. When it comes to putting information into your blog, if you were to cut and paste from word. You may have some codes that will be copied into your blog that you may not want. What a lot of information marketers will do, is they will actually cut and paste this information into notepad first. You cut and paste it into notepad, and from there, it will strip it of any extra codes. Any html codes. You may not actually see these html codes because it’s hidden behind the scene, and that’s what word does.

Every time you turn bold on, every time you underline it, every time you hit space or return, those are codes. Some of those you want, some of those you don’t because, it comes over into your blog it may not transfer exactly the way you want it. So what I do is I write my text out in word first.  I don’t create any headers. I don’t bold information. I simply will put lines in if I know that I want to bullet information. I will just hit return and create my list with no bullets.

Helpful hints from Debra

When it comes to identifying what content you need to include in your blog, you need to first identify the purpose and then put in the information. One of the things you can do to help you identify this information, is you need to put in about your company services, about you and your bio. Sometimes this may seem like a daunting task and you may not know where to start. However, if you put your research into step one, when you identified your destination and you took a look at the competition, then you should have a list of resources to relate to.

You take a look at your competitions website to get a great idea, and some information that you can utilize to incorporate your blog. You might find formating you like. You might find colors that you like. You might find words and terminology that you can use to help create your content.

Do your research to determine what you want to call your company. Find out if you can legally use that name and find out if you can use the domain name. There is a couple places you can go find domain names, Did you know there are many domain names that are deleted, that people have not used, or renewed. You can go to deleteddomains.com and you can find some names there that could be huge value to you.

What I mean by that, there are domains that have been attached to websites and have been seasoned over time. Meaning they have been on line for a period of time, and thus they have page rank that you can access now. When you are considering domain names for your company or product, check this out. This is a great resource and great tool for you. Go there and look, see what you can find. 

When you go and get the domain names; get the .com and the .net also. If you want go ahead and pick up the other ones .org and .info. It’s not as necessary. The only time you want to get those is when you want to protect your company. Essentially .com is the number one extension you want to get.  

Your Internet Privacy policy should be short and sweet. Here is an example that you can use that gets right to the point:

“We respect your privacy and we PROMISE to never trade, rent or sell your email address to any third party online or offline. Period.” 

Now that you have an Internet Privacy Policy… where do you put it? 

However, if you have a sales letter blog or website; did you know that there is a very strategic location that you should put this little charm? Your privacy statement should be located right in the opt-in box underneath the fields for name and e-mail address.  

So in the process of building your business and getting ready for this, we’re going into marketing first and developing your systems and processes, because the more systems and processes you have in place, the right systems and processes you have in place, the more efficient you are and the more you can make money. You’re going to decide on your primary marketing plan. But here’s the deal, if you don’t plan subconsciously and ultimately, you are essentially planning to fail. Do you get that? You’ve done it unknowingly or knowingly.

Debra

We’re going to talk about the plan in your business. What you have to do is start first. You have to get ready and this is about strategic planning. 

You need to create a business. You have to have a solid foundation. Imagine if you were building a house and you didn’t have a solid foundation for that house. How long would that house stand?  If you didn’t have that solid foundation, it wouldn’t work. Would it? It would knock over if the wind blew. If you build a solid foundation first, it’s the first step of putting in the infrastructure. Then you can grow it and it will withstand the test of time. So this is what strategic planning is for your business.