posted by admin on May 6
You know, when I work with all these millionaires and billionaires, there’s one key thing that I ask them. I say, “How do you know? You know, what is the secret here?” There is no secret except that they took action. And what they told me is that you have to learn to be comfortable being uncomfortable. You have to learn to get use to butterflies in your stomach because you’re afraid of stepping off the edge and seeing where that step is going to take. Because you don’t know what’s down there. You have to trust. It’s ok. When you have butterflies in your stomach, you know you’re taking action and growing. That’s your bench mark. If you don’t have butterflies, you better get them.
You need to surround yourself with a mastermind team. Did you know that the recipe for success, the key to success is when a master takes a protégée, an apprentice and they show them how to do it, they tell them how to do it and then they make them do it. That is the most successful learning structure in the world. And it’s been around for years, into the B.C. years. Think about that. When you surround yourself with a mastermind team, you are getting the information that you need to sharpen your sword and continue rising up to the top. You surround yourself with like minds and your going to adjust to that life mindset. You want to grow, take yourself to the next level and surround yourself with people who can grow you there. Again, the key here is taking action.
Action is the key to success
Debra
posted by admin on May 1
We are going to start with the very basics. We’re going to talk about the business and this is where you’re going to get ready. It’s about the planning process. Then we’re going to aim. We’re going to do our market research and find out where we need to aim, what we’re going to do there in marketing. And this is what you do before the product. And then we’re going to hit fire. This is what you’re going to do during the product in creating the product in and of its self.
Once your product is out there then you’ve hit your bullseye if you have planned accordingly to find your target market. And what we’re going to do with that is expand upon once you have those customers and you’ve reached that target market what you can do with them to extract more; to grow your business, to continue to take it to the next level and build upon it.
Marketing is a continuous process all the way around your cycle. It doesn’t start in the beginning and then stop. It continues all the way around your business cycle, in everything that you do.
Debra
posted by admin on Apr 28
When it comes to the membership program, this is your opportunity to make that residual or that reoccurring income on a monthly basis, because you are attracting students yourself. People who want to stay involved with you. People want more than your newsletter, more than your e-mails, more than just you’re coaching or your product.
They want you to continue to stay involved with other students and keep growing. That is what membership is about and that is why we created the Membership Accelerator System is one of the other things we created.
Growth through membership, benefits all
posted by admin on Apr 26
What I do in my business, with my background, is information marketing. I do a combination of online and offline products and services. I sell or present myself online and or offline. That gives you the greatest opportunity to reach an audience and work with them and also help them to be successful.
You see, I feel like it is too narrow if it is strickly internet marketing, you are missing a large piece of the pie by not offering items, products and services offline.
One of the best things you can do for your company, is to create a getting started course. It is the number one sought after topic in any industry or subject matter. "How To", is the number one topic. It’s the beginning people want. This is the information they want. Don’t worry about trying to be all things to everyone. You have got to get started and you need to make it happen. "Getting Started"; is exactly what you need to call your program.
posted by admin on Apr 25
I have seen time and time again in this business how manipulative that some information marketers can be because they know how to take advantage of marketing intelligence. They know how to create stories to create the sales, and I don’t agree with that. In fact, there are a lot of people that probably you would be so surprised to hear that this is how they run their business and they are very famous.
I chose not to work with them because I don’t believe in taking advantage of the marketplace. I am teaching you an all my students worldwide to do the same. That is not the place you want to come from. What goes around will come around eventually. You can get much further ahead being genuine, real, and authentic, and attracting the real people to you for your business.
Honesty is always the best policy
posted by admin on Apr 22
So what are you going to do with your money? Write this down. This is the 10, 10, 10, 70 program. You’re going to give 10% away. This is like tithing. Give 10% away tithing, non-profit, your choice. Then 10% is going to go to learning. Continue to sharpen your swords. Build your knowledge, surround yourself with the right people. Go to the next level.
You’re going to blow 10%. Have fun with it. Get out of that budget mindset. Go to the nice restaurants. Go get a nice car. Whatever you want to do, treat yourself. And invest 70%. This is your financial blueprint. Now you ready to go to the next level.
Your level of success is up to you
posted by admin on Apr 21
Residual income. Residual income is being an affiliate for others. You’re greatest opportunity first is to have your own products. Why? Because you get a 100% of your money. You control the quality. You control the delivery. You control the relationships.
If you are an affiliate, you can also make money because you don’t have the products. However you are getting a percentage. You can’t control any of those other aspects.
So when you continue on after the product and with your customers, you’re going to look at building more product, bundling it, creating joint ventures, looking at those alliances, speaking engagements. Don’t be afraid to get out here and speak and teach. You want to share yourself. You’re going to create it once and sell it again and again.
posted by admin on Apr 17
Now, let’s take aim. And I want you guys to pay particular attention to this because this is where this is really going to start sinking in and making sense to you. Aim is where we really do the marketing research and we’re going to identify where we want to go.
Now in business, you’ve probably heard about this before but I’m going to twist it around a little bit. This is the funnel theory of marketing. You have a funnel and it’s wide at the top and gets smaller at the bottom. Low end products at the top. Mid-range products in the middle. High end products at the bottom. Now as you’re going through the funnel it becomes less people because not everybody’s going to buy at the high end. They’re going to funnel through the process.
Always keep you eye on the target
posted by admin on Apr 14
You need to create a business. You have to have a solid foundation. Imagine if you were building a house and you didn’t have a solid foundation for that house. How long would that house stand? How many of you are contractors in here? A lot of you, I’ve already recognized. If you didn’t have that solid foundation, it wouldn’t work. Would it? It would knock over if the wind blew.
If you build a solid foundation first, it’s the first step of putting in the infrastructure. Then you can grow it and it will withstand the test of time. So this is what strategic planning is for your business.
See Debra at live events in 2008
posted by admin on Apr 13
I came from the corporate world and I’m in the entrepreneurial world now.
This is what it’s like for you. First class lifestyle. You have abundant. You have the opportunity to say, “Yeah, I would like first class seating.” Or, “I would like to eat at a nice restaurant.” How many of you would like to be able to say, “I don’t want to eat on a budget. I would like to be able to get my kids things. I would like to be able to take them places.”
You have a high income. You can work from home in your pj’s. I like to get up and get dress because it makes me feel good about myself and it sets the attitude. And there are times when I’m just to busy and I won’t do that. But I have the choice.
