Debra Unplugged on Information Marketing

posted by Debra Unplugged on Mar 3

I have a vivid memory of the days of yore, exactly in the year 1983 when the excellent affiliate marketing network program from amazon.com swept the Internet world off its feet like a hurricane. The success that followed has changed the ways of online business (especially affiliate marketing) ever since. However, due to many flaws that are being paraded as industry standards by most affiliate networks the face of affiliate online has drastically changed and most affiliate marketers are really struggling.

You will find why this is so along with some solutions in this article. With an affiliate program you simply promote another companies product and services to earn a pre-determined $$$ commission from every sale. The simple concept of an online affiliate program involves leveraging the success the original owners have put into developing the products. Order fulfillment, inventory, supplies etc. are all things you don’t have to worry about as an affiliate marketer. Since the time of amazons launch things have drastically changed. Thousands of registered affiliates are selling products offered by dozens of large and medium affiliate marketing network program. For example Clickbank affiliate program and others like Paydotcom, Commission Junction and others are in this category. Some programs such as Clickbank are easy to join while others are like presenting the skeleton of your forefathers. And these affiliate networks have some great flaws in and around them that most affiliates aren’t aware of. The reason for this has been discovered to be shallow mindset. It is the belief of many affiliates that the networks are alpha and omega and that online affiliate business would fail without them. As a result many stick with these affiliate networks despite their glaring shortcomings. Honestly, this is the biggest mistake I see on the entire Internet marketing world today! Now, I remember some people call this trend herd mentality; you know every sheep in the herd follows the same direction as others! And I also discovered that the FLAWS of these affiliate networks are basically ENHANCED by this same wrong mindset affiliate marketers are exhibiting. Now, let me state few flaws of these affiliate networks for you: No training resources to grow. They are bare and ordinary. When you join, whether you succeed or fail does not matter to them. Have you wondered why over 92% affiliates on these networks DO NOT make it , but end up in frustration? Look, every affiliate marketers (both newbie and experienced) need some sort of idea-boosting to move forward. But these networks do not have programs to support their affiliates with vital resources. And this flaw is basically responsible why the entire internet landscape is now dotted with so-called experts on clickbank, CJ and so on. Everyday, they’re struggling to out-do one another to show you the latest magical secrets; to make it on those networks. And this has further fueled the generally-held deceptive belief that there are some "top secrets" you need to uncover to succeed selling the products of these affiliate networks. At the end of the day, you get deceived, purchased many books, software with little (or nothing) to show for it. Rigid administration. These networks have a tradition of operating as your godfathers. They indirectly act as your favor-givers ,  like being in an exalted position to lifting affiliates from the binge of poverty and helping them to find their daily bread online. Some will not even reply your mail for days or never. In some cases, when the reply comes early, it is always terse and not helpful. Basically, they put up a front that their affiliates do not matter. For example, I’ve heard of situation when affiliate accounts get closed down for making simple mistakes. Some will even investigate an affiliate on mere suspicion. Of course, they can always carry out such impunities because they know affiliates will only complain and still remain glue to them like skin to the body. Remember the herd mentality again? No platform to brainstorm for ideas. What is a network of affiliates without an insider and exclusive forum, where affiliates can openly discuss and exchange high-powered money making ideas? The forum should also be a place to agree or disagree with the network management, thereby creating a sweet atmosphere where affiliates and network management work in sync for the growth of all. But in these networks there is none. So you are left at the mercy of free online forums where guys are more (or only) interested in their own survival. Little, poor affiliate commission. At the risk of calling me a greedy fellow, let me say that I hate those little 5%, 10% or $20 commissions? Even some high 60% commissions are miserable in term of dollar payment. I hate to work hard only to earn paltry $20, $30 commission. Here is a secret I find out and please put on your thinking cap now. The same marketing effort you put forth to promote a product that earns you $20 or $30 per sale will also pump in $160 or more to your pocket if you promote another product. And this is the exact WAY that I am currently earning my commission as an affiliate online. In fact, I will not forget my FIRST affiliate commission that brought in a double commission instead of one. This happened because someone visited the website I promoted, but on leaving the website was shown another product website and he bought that product. I earned an extra $26 on top even though I didn’t promote that product. To promote similar products on popular affiliate networks for similar sorts of money most affiliates will run from pillar to post; buying several domains, setting up websites, bang down the forums, write articles and everything they can imagine. To discover the absolutely best affiliate networks out there you should open your mind. Like me you likely wouldn’t want to ply your trade with affiliate networks with shortcomings such as the ones listed above. If you can earn between triple or multiple commissions with the same efforts why would you want to promote a product with little affiliate sales. Poor support or slow support. How would you feel if you are a member of an affiliate network where support is fast, in-depth, friendly, one-on-one, valuable and filled with solid ideas to help you grow? Honestly, I do not know what your answer will be, but this factor alone discouraged me from putting my future in the hands of these networks. Thankfully, I later found a terrific affiliate program group, with excellent, high-in-demand products with top-notch supports you can NOT find elsewhere on the entire internet! There is almost no rapport You are far from both fellow affiliates and network management. You do not have friendly contact with other affiliates. And when you meet on forums you tend to hide a lot of ideas from each other  after all you’re competitors! I believe the word NETWORK is better appreciated if the people on board fill close to each other like one family. But with these affiliate networks each and every affiliate is an alien to the other. And to make matter worse, there is not single rapport between the affiliates and the managers or owners of the affiliate networks. You can be cheated. All the networks have some merchants with shady intention. Though this flaw is not deliberate, as some such as clickbank will move against any merchant found with shady character or selling dud product, yet the negative results on the affiliates may be huge sometimes. For example, if you promote a bad product with over-hyped sales letter, sooner than later, it will attract large refund. Do you know what this means to you? For every refund, you automatically lose your commission irrespective of whatever resources, budget, time and effort you may have expended to get the sales. If you can have a high-in-demand product that EARNS you a revolving and continuous commissions, then why would you promote products that offer a one time sale. Wouldn’t you rather have the ability to make money for a single marketing effort? The Making You Richer is one example since it not only solves the above problems, but also surpasses all other affiliate program. It comes with free brainstorming with super affiliates, guides, high-in-demand products, one-on-one ideas, resources, support manager, top-quality training, well-packed products and so on. And for the new comer who is ready to following instructions they will definitely succeed in affiliate marketing. Therefore why would you want to settle for the low amount of $20 or $30 when the same efforts can gain you $175 or more? This amazing Internet Marketing Training Business - Home Based Business training may be the answer you’d been waiting for.

posted by Debra Unplugged on Jan 24

So many people who get involved with home based internet business opportunities and internet marketing become subject to information overload and become paralyzed and unable to get into action. The fact is there is a ton of information about marketing on the internet and to a new marketer it can be very intimidating and make one uneasy as it is easy to lose track of what it is you are exactly trying to do. The end goal in most cases is to make money through selling products or services. There are many things that determine how this happens and this is where a lot of new marketers can get confused. In this article I am going to simplify the online marketing process and try to give you a better understanding of the big picture. As we have already stated, the end goal of getting involved in a home based internet business opportunity or internet marketing is to make money via the internet by selling products or services. These products and services get sold from a website. Regardless if you are selling your own product or someone elses product, to make sales and money, you are going to need to get targeted prospects to that website where they can make a buying decision.

There are many ways in which you as a marketer can drive these targeted prospects to a website to make a buying decision. One of the best ways is through pay per click (PPC) advertising. PPC advertising allows for your ad to appear when people do a search containing specific keywords in a search engine. Another way to drive traffic is through search engine optimization (SEO). This is a free method in which people generate organic traffic. Other traffic generation methods include, article marketing, social book marking, forum posting/advertising, and classified ad submissions to name a few. I’m not going to get into detail about these various traffic generating methods. I just want you to realize that there are numerous means by which marketers generate traffic to their sites and give qualified prospects the opportunity to make a buying decision. Something that determines how well a product sells is the quality of the website sales copy from which the prospect makes their decision on weather or not to buy. If you are promoting other peoples products from their sites you will not have much control of this. When you promote other people products or your own products from your own sites you have more control over the sales copy. There are many good resources available that discuss how to write good sales copy that converts your targeted visitors into sales. The overall objective of people in a home based internet business and internet marketing is to drive targeted qualified prospects to a website, from which the prospect can make a buying decision. There are many different methods a marketer can use to drive this traffic (PPC, SEO, article marketing, ect.) and there are many good programs and resources available on how to use these marketing mediums effectively. When the marketer is able to get the prospect to the site, this is where they make a buying decision (often based on the quality of the sales copy). Again there are many good programs out there that discuss writing good copy. Part of the reason I feel new marketers become so confused is that there is so much information on the above mentioned topics and it’s easy to lose sight of how it all fits into the big picture. This is the big picture: Drive targeted traffic to a website where a prospect can buy and you get paid. There is a lot that goes into this and this is why there is so much information. Realize that all the information that is out there is geared at accomplishing the above stated objective in some way, shape, or form. When you can grasp the concept of what internet marketing is all about, you can begin to realize how all the parts that help you accomplish the primary objective (getting targeted visitors to a site where they buy) are intertwined.

posted by Debra Unplugged on Nov 1

When the product has been approved in the testing stage, it is now ready for its full launch. This is perhaps one of the most arduous and costly stages. This includes the development of the market, the right channels, the support of the product, and the building up of the volume of production. Finally, management of the life cycle must be worked out. Usually, it is not recommended to handle a product that is waning in the market, or lengthen its life with a kicker. When this action is not properly planned, the call for the development of new products is frequently prompted by declining sales. If this happens, the company may not have ample time to have new products developed.  

Product development may be defined as the process of conceptualizing and marketing a product. And this product can be something new to the market or something new to an individual company, or it could be a product which already exists and has just undergone improvement.