posted by admin on Apr 3
LOOK OUT ATLANTA THAT’S NOT A TORNADO IT’S WEALTH ALLIANCE!
My mother-in-law, Sandy and I left beautiful Australia on Saturday, March 15, and flew straight to Atlanta in the midst of some severe weather (there were 24 tornados the day before!) to speak for another of my close buds Matt Bacak on Sunday morning.
We were grateful the storms the previous day did not affect Matt’s event. You know, a lot of planning and preparation go into these events. Whew! It was quite the trip, Sandy figured it to be about 19,500 miles total – but we didn’t care we had so much fun. We had such a great time in Atlanta at Matt’s Marketing Madness.
About 10 of our Wealth Alliance members joined us there and it was awesome to see them again. We all were able to meet and get to know our new members that just joined Wealth Alliance through Matt’s event that day. It was a great experience for us and I was the top speaker again for Matt.
Debra
posted by admin on Apr 1
WEALTH ALLIANCE IS NOW OFFICIALLY IN AUSTRALIA!
While I’ve been taking time to have some fun with the kids and Randy, I’ve also been trying to catch up on all of my emails. On March 9, Sandy and I went to Australia for The World Internet Summit. We left about 5 days in advance of my speaking at the live event, to enjoy Sydney and see the sites. This is an incredible city with the kindest people you would ever want to meet. We instantly fell in love with it there and called our husbands to tell them we were staying. LOL!
The event was Huge! They had about 400-500 people there and it was just absolutely incredible – very professional. I spoke on Friday and it was a HUGE Success! We have so many new members from Australia now – I’m very excited to have them join our family. Welcome to all of you! I ended up being one of the top speakers at the event, with the audience, that the promoters have invited me to come back and join them again. I’m so excited and can’t wait to return.
As soon as I know when I’m speaking at the next live event, I will be sure to let you know.
Debra
posted by Debra Unplugged on May 16
Headers, Tags, and Titles Search engines continue to evolve but there are a few things you still can do to give them a clue about what’s on your website. One is to include your keywords in header tags. Additionally, craft a one or two sentence description that explains the content of each page, including some keywords from the page. This should go between the tags. Finally, you should write short, descriptive titles for each page. Don’t use the same one for each. Keywords: Look at your website copy. Are your keywords in the first paragraph? They should be because that is where the search engines expect to find them. But don’t go overboard with keywords. SEO: The above tips actually are fairly basic SEO activities, but there are some higher level SEO tactics that will help raise you site above the crowd. Hyperlink your keywords to make them stand out for both search engines and for carbon-based web visitors. Make the linked keyword more noticeable to search engines by linking it to a page that uses the keyword in its address. For example, if you hyperlink the phrase ad agency. The page to which it is linked would have ad agency, in its address to raise its profile. While we’re linking, let’s make these linked pages truly focused on information about specific keywords. If you really want to place your SEO program on steroids, purchase one of the software packages that helps you analyze each page on your site for its appeal to search engines. Submit There are both search engines and directories where you will want to submit your site. Key search engines for url submission include: Google, Yahoo, MSN Live Search, AOL and Ask. More than 95 percent of search volume happens at these engines. So, don’t bother too much with all the small fries. And it is not hard to complete free registration for these engines. Typically, they will have a link that says something like add your URL. There are a number of directories like DMOZ.com where you will want to submit your site, too. And, I think it is worthwhile to pay the $299 at the Yahoo directory. There may also be directories specifically for your industry. Link: Develop a linking program where you solicit links from sites that cover the same topics as you. This directs traffic from those sites. Additionally, it tells search engines that you must have something worthwhile on your site if others are linking to you. Write: Articles, blogs, news releases - all of these can help you increase your exposure and drive traffic to your primary website. Craft your article "About The Author", box to include your web address. Once your article is picked up by other publishers, this will become a one-way link to your site, possibly helping boost your search engine ranking. Submit your press releases to PRWeb.com. I get a ton of traffic for myself and clients using this service. Go Email: Develop your own e-newsletter, like mine called Think, to help drive repeat traffic to your site. I use nTarget.com for my email marketing. Then, archive the newsletter on your site. This solid content tells search engines that there is a reason to visit you. Try to get other enewsletter publishers to mention you, consider trading ads with other publishers, or just buying ads outright. Finally, don’t underestimate the power of a good email signature to drive site traffic. Give Yourself A Promotion Sponsor contests or develop your own promotions and then submit them to contest directories like Contest Hound. You could give away copies of your book, e-book, or white papers for people who sign up for your newsletter. Give away your product or service to randomly selected registrants. This is a good way to build your list of contacts so you can then drive them back to your site. Pay The Man ReachLocal is my pay-per-click ad engine of choice. If you are truly local, this is a cost-efficient way to reach people in a specific market only. However, you also can launch nationwide campaigns, too. You deal only with ReachLocal and it handles placing and paying for the ads with multiple publishers. It works for budgets of all sizes. Speak Up All right, let’s go analog. There is no better way to make a good impression on a large number of people at one time than to deliver a good speech. Be sure to have business cards or some type handout that lists your website. Every time I do a presentation I see a spike in web visits and enewsletter sign-up. Go Offline Look at every printed piece that you have. Is your web address featured prominently? Is it in small type or - horrors not even there! Businesses with fleets of cars and trucks should have the web address on their vehicles. Think about other physical places you can promote your site. Those are my 11 ways. Get to it.
posted by Debra Unplugged on Nov 14
Seminar Promoting Strategies To Fill Your Event and How to Get Cheeks In the Seats By Thinking Outside The Business Strategy 2.1 “ Joint Ventures (Part 2 of 2) If you havent read Part 1 of my Joint Venture strategy, then scroll down to my previous article that I posted yesterday and take a quick gander at it. You dont want to miss any part of this important strategy for your seminar business or any of your businesses for that matter.
Joint Venture vs. Company But Debra what if I found someone and I went through all those reasons you previously stated and strategically it makes sense to join forces shouldnt we just create a company instead? Read the rest of this entry »
posted by Debra Unplugged on Nov 12
Seminar Promoting Strategies To Fill Your Event, How to Get Cheeks In the Seats By Thinking Outside The Buns Strategy 2.0 - Joint Ventures (Part 1 of 2) Oh my darling, will you marry me? No! I will not marry you! I said Joint Venture, not a marriage… not for life! And that my friend is exactly what joint venture (JV) is all about. It is a short term arrangement, not a lifelong partnership, but rather a partnership for a duration of time which is usually not very long depending upon the nature of joint venture. It might also be for a specific project. Read the rest of this entry »
posted by Debra Unplugged on Nov 11
Seminar Promoting Strategies To Fill Your Event How to Get Cheeks In the Seats By Thinking Outside The Buns Strategy 1.0 - Your List Have you ever been asked if you have a list? And I don’t mean for groceries, however that could be another interesting subject for another time. Your List is the names of people in your database that you have acquired or better yet that they opted-in to be part of. There are several ways to grow a list and, you could offer a free report or information, you could sell a low-cost product, joint venture with someone who has a list, etc. Actually, how you grow Your List is not the topic of our conversation at the moment. In fact that is again, another interesting subject for another time so let’s just add it to our grocery list. So, let’s say just for the fun of it that you wanted 100 people in your seminar, it could cost you between $10,000 and $20,000 to get them there. Wow! Imagine the promoters who think they can get 300, 500 or even more people to their event makes you think twice doesn’t it? Well, it should. Done the wrong way this can cost you a lot of money. Now you might think that is pretty good but actually this method of promoting is very difficult, you see you have to spend thousands of other dollars to produce the copy, advertisements, radio clips, etc. And then you are still not ensured that you attracted the right person to your event. Because with this type of promoting, you typically are attracting people who will come for free or a very very low registration price. So you see, already unless you have a great backend (more on that another time, just add it to our grocery list) you have already lost money upfront trying to promote the event and you haven’t even really started. Seminar promoting is not just about getting any ole cheek in the seat.
What I am talking about here is using…
"Your List" to fill events.
Read the rest of this entry »
posted by Debra Unplugged on Nov 2
Now that the economy is back in the spotlight, with gasoline prices increasing, big companies announcing layoffs, and prices rising across the board, the time is here to tighten our belts and squeeze that marketing dollar until it squeals. Believe me the rhetoric that the economy is getting better is just that political rhetoric, and isn’t coming from the business community in the trenches. We know better!
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