:: Debra Unplugged on Information Marketing

Archive for the ‘Success’ Category

How To Make Sure Your Business FAILS - Part 3 of 3

posted by admin on Jun 30

:: How To Make Sure Your Business Fails! Part 3 of 3

Hi welcome back to my mini-training on How To Make Sure Your Business Fails. If you haven’t read my posts from Part 1 and Part2, go back and do that now because they lay the foundation for this next bit of key information I want to share with you and that is building your Marketing Funnel through Information Marketing. This is how to keep your marketing continuous while building a relationship with your customer and so they come back for more and more.

Your greatest opportunity to ensure your business does not fail and instead it succeeds… is to generate other opportunities for your customer to buy from you. The easiest way to do that is with Information Marketing.

First let me define what Information Marketing is…

Information Marketing is all about publishing your ideas, knowledge and information and selling it in the form of information products. You turn your ideas into Wealth… and let me tell you there is a lot of money you can make in Information Marketing.

Did you know that last year 145 Million people spent over $108 BILLION DOLLARS Online! Where did all that money go? To Information Marketing. You see I don’t care what your business is… whether you sell products or services. When it comes to the Internet it is all first Information. From there you sell to your target market.

Types of Information Products…

One of the greatest opportunities you have right now is to make money with information you know by providing solutions… more solutions for your customers. There are all types of solutions and they can be provided in a variety of different deliver methods. I call them Clicks and Bricks. Here let me briefly show you an example of what you could provide to your customers…

Imagine training your customers and taking them to the next level with your information!

FREE WEBINAR TRAINING ON Debra’s
BULLSEYE Marketing Accelerator System:

Whether you are in business and want to accelerate your revenue by adding information products… or you want to build an Information Marketing business as another revenue stream… then I invite you to attend my webinar on July 1, 2008 at 9:00 PM EST. All the details will be sent out to you shortly so be on the look out. I’ve got so much to teach you about this amazing business and how you can make a ton of money. Be sure to have a pen and paper ready when I teach… because I will be teaching you some key marketing principles from my BULLSEYE Marketing Accelerator System. I’m looking forward to teaching you and helping you to make a difference on Tuesday, July 1st

CLICK HERE To Register for FREE Webinar

Posted in Business Secrets, Debra Unplugged, Success

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How To Make Sure Your Business FAILS! Part 2 of 3

posted by admin on Jun 29

Have you heard of Mark Victor Hansen, co-author of Chicken Soup for the Soul? How about Robert Allen, author of Nothing Down and Multiple Streams of Income… maybe even Robert Kiyosaki, author of Rich Dad Poor Dad… okay come on here… One more: how about Donald Trump, you know that real estate guru? Well.. what do these folks all have in common? It is my mentor and friend Debra Thompson Roedl! She has either worked behind the scenes on the inside circle for these millionaires or she has positioned her clients to work with them. Either way the results speak for themselves and that is what you should pay close attention to. Because you see… the information that Debra shared in her post yesterday and is continuing today is exactly what she does for these millionaires to take them to the next level. ~ David Johnson, CEO Epiphany Consulting, LLC

:: How To Make Sure Your Business Fails! Part 2 of 3

If you haven’t read Part 1 of this series… go back and do that now. Here is where I am picking back up and going into detail now on the 4 Keys to YOUR Success.

Let me break this System down here for you briefly…

Step 1 - READY… Plan: You see to be successful in your business you must get "Ready" first… meaning you must PLAN. And, I’m not talking about just any type of planning… what I’m referring to is STRATEGIC PLANNING.

If You Fail To Plan… You Are Planning To Fail!

It amazes me to this day when I am brought on board to help someone with their business how they have neglected to perform this one key step… It begs the question, "If you don’t have a plan and know what you are shooting for… how are you going to know if you hit your target?"

Step 2 - AIM… Research: It is not enough to strategically plan your business you must research your target market and niche to determine the answer to two key questions:

Is It A Viable Market? Meaning can you make money in it?… is there too much competition?… is there an opportunity for you?… can you differentiate yourself in the market?… etc.

What Is The Need? Before you go into any market, you first determine what is the greatest need in the market place… what do the people NEED? In business it is your job to fulfill the needs of your market. It is not what YOU want… it is what THEY want.

Step 3 - FIRE… Produce: Based upon foundation you built in Steps 1 and 2, now you can start building your business and produce the SOLUTION for your market’s needs. Your solutions could come in the form of products, services, information, trainings, etc.

Step 4 - BULLSEYE! It is easier and more cost effective to sell a solution now to someone in need than to create a problem, convince someone it is a problem and then try to fix it with your products and/or services. When you provide YOUR Solution (your product and/or service) you will hit the bullseye of your target market and make sales. More sales = more money in your pocket.

BOTTOMLINE: Marketing is the key to success and making money in your business. If you want to hear more about my System and how it can take you to the next level… even how you can use it to generate additional streams of revenue for your business, then I invite you to listen in on a special webinar training that Michael has graciously invited me to teach to you.

FREE WEBINAR TRAINING ON Debra’s
BULLSEYE Marketing Accelerator System:

If you would like to find out more about Information Marketing and the opportunities to grow your busienss and make a lot of money, then I encourage you to join me on a special webinar training that I am conducting. The training is Tuesday, July 1st at 9:00 PM EDT. Click here on this link to get the details and register for this FREE training.

CLICK HERE To Register for FREE Webinar

Posted in Business Secrets, Debra Unplugged, Success

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How To Make Sure Your Business FAILS! Part 1 of 3

posted by admin on Jun 27

Hi, Before you sink your teeth into today’s excellent content from Debra… you may or may not have heard of her and I want to just quickly give you an introduction. I’m one of Debra’s students and I know what it is like to be on the front lines of building a business, marketing it and trying to take it to the next level to be successful. My friend and mentor, Debra is the one who has helped take me to the top. The list of people that Debra has worked with is replete with names you would recognize… including Mark Victor Hansen, co-author of Chicken Soup for the Soul, John Childers, Libby Gill, Armand Morin, Matt Bacak, Vickie Sullivan, Ted Thomas. She hasn’t just contributed to their success… in many cases she was responsible for their success. Her article below is where it all starts. ~ David Johnson, CEO Epiphany Consulting, LLC

:: How To Make Sure Your Business FAILS! Part 1 of 3

I bet that title grabbed your attention and it should! With today’s economy you need to do everything you can to ensure that your business SUCCEEDS and does not Fail. But it is up to you to take action and make it happen!

You see most Christian entrepreneurs who are either starting out in their business or well on their way with their business leave out one key ingredient that can make them or break them and cause them to FAIL. It is called MARKETING.

These entrepreneurs are not typically trained or educated in marketing. They don’t even understand how essential marketing is to their business in order for them to start, sustain and/or grow their enterprise. Can you relate?

In fact… because of this lack of knowledge, the typical business owner’s approach to marketing is "Fire… Aim… and then get "Ready". And guess what? They don’t hit the Bullseye with this method. The less you hit your bullseye, the less money you make and you know what that means… it is just a matter of time before your business fails. Then what are you going to do?

To ensure success in your business you have to create a new mindset and that is…

Marketing Is A Continuous Process!

Marketing is the foundation of your business and everything else that you do is built upon this foundation. From your products, to your services, to your customers… marketing is in every aspect of your business and it is a constant process.

When it comes to Marketing your business… I have created a specific System to make sure you succeed and do not fail! It is called the BULLSEYE Marketing Accelerator System. With this system your approach to your business is Ready, Aim, Fire and then BULLSEYE!

I hope this has whet your appetite for more!… Don’t miss Part 2 tomorrow, as I drill down into the 4 Keys To YOUR Success. I know you are going to benefit from it.

Posted in Business Secrets, Debra Unplugged, Success

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DO THE RESEARCH

posted by admin on Jun 6

You must take a look at your niche market and determine whether you have a viable business opportunity. You start with an idea, your idea, your passion, your hobbies, your interest, and maybe your professional experience. From there, you brainstorm whether or not you thinkt you have information you think someone else would want to pay money for. You do the research to determine if the target is correct for you.

Then you take a look at the competition, or who else in the marketplace is doing something similar. What success have they had? What have they done right and what have they done wrong? You look at their information, and you might even buy their product. You look at their website, at their sales process, and you evaluate their pricing structure. You evaluate everything about them that you possibly can. If they have an opportunity for you to opt-in and learn about their marketing process, then you opt-in.

Then you create a file that is specific to that competitor and you save all e-mails in a folder in your email that is just for that competitor. you should will do this for each competitor that you identify. You are doing your market research. You need to know how you can fit into this market. You need to know what you can do different, what you can do better, where you can price ourselves.

Debra

Posted in Business Secrets, Mindset Strategies, Success

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eBOOK OR BOOK?

posted by admin on Jun 4

This is one of the strategies that I particularly love because it is very easy to do. It is a great regeneration opportunity because you can essentially get your book and eBook out there virally and you can also market it and drive traffic to it. There is 3 easy ways to create an eBook or a book. Let me just explain what the difference is. EBook is no different than a book except the e stands for electronic meaning that your book is going to be published and marketed on line on the internet. There is no physical version, no physical copy of it.

Interestingly enough the eBooks are considered more valuable than the physical books that you actually go down to the library and get or a book store. You can command a higher price point for an eBook over a physical book simply because of the perception, the marketing you can put behind it, the internet, and what you can do to incorporate in terms of the content. The difference between eBook and book is; one is electronic and one is physical.

When it comes to internet marketing, the eBook is one of the easiest products that you can make and create to get products out there on the internet. But, it is not just about making that product and selling it, there is also a way you can utilize this and build your list. It is very creative. It is not something that is necessarily new but it may be something you don’t know about. It actually has been around for a long time.

Reading is great for the mind

Debra

Posted in Business Secrets, Debra Unplugged, Product Development, Success

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SHUT DOWN THE PING

posted by admin on May 29

The system for content, is a three part system. You research the information, write the content, and then the third step is create or find graphics that will go with this content. Have all of this done and in place before you put this into your word press blog. You want to have this ready.

When it comes to graphics, there are several graphics I will create. There is a program called Fireworks, and there are several other programs that you can use. Some are simple graphic programs, and essentially, I will use graphics for anything that is not text related. If I have a header, or if I want to specifically number some key component in one of my articles.

I may want to do a fancy design and list a 1,2,and 3 with a specific graphic instead of using text. That’s when I would create this font and I would put it in my outlook folder and put in my desktop folder under the blogs name. I would put it in a sub-directory under graphics. Then I would identify particular areas this graphic would pertain to, so that I could go find this information and upload it.

When it comes to adding content, one of things you really want to be aware of is, you want to turn off the ping capability. What that means is, in word press and in this particular case we are teaching word press blog. Your blog will go and ping various searches to let them know that there is new information that is appearing on your blog.

When you are editing and adding content to your blog, you want to turn this function off. You can find this function right there in the editor format. The reason why you want to turn it off, is because when I write my content and I put it in my blog, I will find times when I didn’t like how something appeared or I want to move something around. Every time that you make a change, and you save it, and publish it, and haven’t turned that ping function off, it would be pinging all of those search engines. Whenever they get pinged, and it happens several times in a row, particularly in a day, they will perceive you spamming and not running a professional blog. They will shut you down from their search engines.

Debra

Posted in Business Secrets, Success, Tips and Tricks

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SETTING UP THAT BLOG

posted by admin on May 23

You can create your website by using the word press blog. The word press blog makes it so much easier and functional for you to do your business. You do not need to be a web master to go in and modify. If you have a word press blog, essentially if you know how to do word, then you can go in and make these modifications yourself and you don’t have to use the web master.

You don’t have to spend more money. This is a great opportunity for you to be able to manage your information in real time as you see fit. In this case, this is something I can do because I am not technical like some people. I need something that is easy for me to make changes to. We are doing this for our own corporate site.

It’s going to be functional like a corporate site. It is going to have a home page, an about button, which will be about the team, a services button, which will describe the services we have and the coaching. It will have a product button where we will offer our product. Here’s a quick trick on that, when we offer our product and you click on that button, you will actually go to acceleratorsystem.com. It will have the same look and feel because it is the theme of our colors, but will be acceleratorsystem.com and that is where we will list all the accelerator products on one page.

Each product will have it’s own link where you can purchase or find more information. That is where you will find individual sales page for each product. I know this sounds complicated, but I just want you understand what this is. You can review this information to see how you might want to modify it.

Debra

Posted in 7 Steps to Success, Success, Tips and Tricks

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CREDIT CARD PROCESSING FOR PRODUCT PURCHASE

posted by admin on May 22

When you’re collecting credit card information for people out there, you’ve got to keep this confidential. We don’t let just anybody have access to our sales forms only assigned staff and our sales team. You’ve got to maintain the credibility of your business.

During an event there are a few key things you need to note when it comes to sales and processing:

§ Note on the forms when you processed the transaction, included the date and approval code. If the transaction declined, include that information in your note so that you know to follow-up with this customer.

§ Process sales periodically or throughout the event so that you know if somebody’s payment did not go through successfully or if you encounter other problems. This allows you time during the event to contact them and fix the problem. This will help save the sale and will also save you time and money in customer service follow-up that you won’t have to worry about.

§ Make sure you get the customer’s billing address for the credit card number they are providing, not just the mailing address. The billing address must match the credit card number in order for the transaction to go through and be approved by the merchant account.

§ If you as the Promoter or your Speaker are mailing product to the customer then you need the mailing address as well.

§ Make sure to get the right name on the credit card. Just because they’re registering with one name does not mean that this is the same name/card they will use to purchase products.

§ Pay close attention! If the name on the card does not match the attendees name pay close attention to this and ask questions. This may be a business card. If it appears that it is not their card – this could be fraud and do not accept the card.

§ Include check boxes so that the customer can check the card type. i.e. see below:

(All credit cards will be processed by: [Insert the name used to set up Merchant Account)

G Check No._________ G Master Card G American Express

G Cash G Visa G Discover

Note: Include a statement on the sales form to let the customer know the name of the company that will process the credit cards. This so they will be prepared when they get their statements and see a charge, they will know the company name and be able to identify the purchase as one that they made.

In some cases the name of the product or event is very different from the company name on the merchant account. If the customer is not aware, they may contact their credit card company and ask for a charge back or claim that this is a fraudulent transaction.

§ To ensure you get the correct amount of numbers, provide individual blanks or squares on your sales form for each number i.e. see below

Card Number 0000000000000000

Expiration

00/0000

CVC Code

0000

Note Visa, MasterCard and Discover have 16-digits in their numbers. American Express uses 15, so you will have a blank square at the end, and if they checked American Express, you will know that.

§ Make sure you get the correct expiration date on the card. When processing this information you need two digits for month and four for the year. If this information does not match the credit card number, the transaction will not go through.

§ You also want to get the CVC number, which is on the back of the card, and that’s three digits. Just put that in the parentheses on your sales form or provide boxes as in the example above.

Note: On the American Express card, the security code is located on the front of the card.

Debra

Posted in Business Secrets, Seminar Marketing, Success

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STRATEGIC PLANNING

posted by admin on May 20

The information we are going to be putting on our corporate website is going to come out of articles we have already written and have been putting on our blogs. Those articles are helping to get traffic to our blogs, but the articles are the information I can use right now to put on the corporate website.

One of the other thing I wanted to share with you about using a blog for your corporate website, is the functionality and the flexability of the blog. You can optimize it faster and do a lot more with it, it is a living site as opposed to a static website, which means you can increase your search engine ranking a lot faster. You can put pages behind your corporate site. The more pages you have on a site, the more ranking you can get.

The reason that we are doing different sites, we have wealthalliance.com, the corporate site, if we were to click on the buttons saying products you would go to acceleratorsystem.com. We will be linking these two sites together. The more that you can link your site with another site and visa versa or even link amongst each other, the more page rank you will get.

Then Google will take a look at you and say “Wow, this company must be pretty good because other people are wanting to link to it. They are wanting this information to be shared.” So Google will say “This company will get higher ranking in the search engines because people are trying to find it. We are going to help you find it now. It’s popular”. So everything we are saying and everything we are doing is strategic.

Debra

Posted in Business Secrets, Debra Unplugged, Success

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A WEALTH OF INFORMATION

posted by admin on May 18

Your product line does not have to be the same name as your company. Our product line is Accelerator Systems. Our company name is Wealth Alliance. When it comes to the company name, then think about what kind of logo you might be interested in. If you don’t know than go look at some websites. If you don’t know what kind of websites to look at, start with your competition. Start with your target market is already looking and using other websites. What are they already familiar with? Is there something you can emulate or something you can use as a template. Is there something they are already familiar with that you feel good about that you can utilize.

For instance, the color green, is commonly used in financial companies. It’s related to money. People think of money, that soft color, you see a lot of companies in the financial industry using the color of green. If you were an accountant or financial planner, you might consider using the color green. Your audience is already related to it. Don’t try to re-invent the wheel, use what your target market is familiar with and feel comfortable with.

Search this information out an create a short list or a list of sites that you like. Consider some characteristics of some logos that you see that you like. Now, I want you to go to a site called designoutpost.com.

This is where you are going to go to get your logo designed. It could cost you between, $150 to $250, and what you are going to do is post your project on this site. You can look at some examples of what other people are doing, that are posted there right now.

Debra — visit me at www.wealthalliancegroup.com

Posted in Business Secrets, Debra Unplugged, Success

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Debra Unplugged on Information Marketing

Archive for the ‘Success’ Category

How To Make Sure Your Business FAILS - Part 3 of 3

How To Make Sure Your Business FAILS! Part 2 of 3

How To Make Sure Your Business FAILS! Part 1 of 3

DO THE RESEARCH

eBOOK OR BOOK?

SHUT DOWN THE PING

SETTING UP THAT BLOG

CREDIT CARD PROCESSING FOR PRODUCT PURCHASE

STRATEGIC PLANNING

A WEALTH OF INFORMATION

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