Archive for the ‘Success’ Category

posted by Debra on Jun 8

In many instances when you’re running a business, you have to set your eyes on a specific target market that will be drawn to the product or service that you’re selling. So besides looking for ways to push your product to the market, one would have to give a thought and consider the kind of customers who would most likely to buy your product too.

 
As with consulting businesses, there are many ways to promote your consulting service to potential clients. The list of potential clients can be easily narrowed down, depending on your field of consulting business.
 
However, the ultimate question is not to find out who your target market are or the type of clients whom you would consider to introduce your service to. Prospective clients are everywhere. The key is ‘where’. You just need to know where to locate them.
 
Whenever independent consultants meet a person who is doing successfully well in their field, they would never hesitate to ask them this: Where do you find your clients?
 
It seemed like a sensible question, but the fact is that clients are ordinary people who do everyday things that we do. Like you and me, they perform daily activities or routine like reading a magazine while waiting to get their laundry done, jogging in a park, on their way to gym, commuting on the bus or train, talking to someone on the phone, chatting with someone through instant messenger, surfing the Internet, dining at restaurants etc. The possibilities of finding them are endless!
 
Most of your potential clients spend a significant amount of time around interacting with people and are available at public places. So when it comes to finding your clients, you may consider approaching them through communicating with people who can introduce you to them, or try meeting clients in places where they gather so you can have a face-to-face approach with them.
 
Also, when you get to talk to them, don’t forget to write down their names and contact numbers (including email addresses) so that you can get back to them later in much detail to see if they’re interested in your service. Prior to this, hand them your contact card to let them acknowledge your business.
 
Now that you know where to locate them, it would be better if you could narrow down a list of your ideal clients. Specifically, you should apply on your street smart knowledge to identify the type of clients that are present in your business area and the kind of clients you are looking for.

posted by Debra on May 29

 

Creating products from your seminar can come in all forms, e-books, audio and video from your seminar, newsletters, and so on. You need to think out-of-the box when creating products but bear in mind that people nowadays will just buy about anything.
 
The straightforward products you can create from you seminar are audio and video recordings of your seminar presentation. These are taken by yourself and are useful to those who couldn’t attend your seminar. If you have received good reviews from those who have attended the seminar, you can get good money by selling these recordings.
 
Be sure to edit the video and audio clips. Try avoiding selling the whole seminar presentation. If possible try and split the recordings into various volumes. People are not going to download a huge two hour plus seminar recording. When editing be sure to delete the unnecessary parts and if you like add comments to the recordings.
 
Another line of products you can create are e-books or electronic books. E-books are basically modules of your seminar or simply contain content you’ve written to help others plan a seminar. Like video and audio recordings, you will get demand for your e-books if you receive positive feedback.
 
When you post these items on your website for sale, be sure to include a sign-up section. Allow visitors to register with you and give them unlimited access to my products. This in turn enables those who signup to receive newsletters from you informing them on your latest products on offer as well as services.
 
Usually if you receive a huge chunk of traffic on your site you are actually opening an avenue of business opportunities in the form of advertising space. If your website creates buzz, there is more demand for your site’s advertising space. You can earn thousands of dollars through advertising fees once your site is filled with advertising boards.
 
Have a catalog to enable users to browse through all your products easily, though it is encouraged that you do not produce catalogs during the early stage of your career because you simply do not have enough products to sell. You can mail catalogs of your products and services to people and further encourage them to buy via bargains.
 
As seen here, your seminar does not end when people leave the room; it is the start of something big if you’ve achieved your goal. It’s time to sell your work to the public in return for a few thousand dollars, all from your one seminar.
 

posted by Debra on Aug 12

Your Final Step of Action…. if you have followed all four parts as I have outlined very clearly for you, you will be organized, able to take action and will get results.  No one can attain success for you but you and it requires your action steps to make it happen.  Remember your dreams and what it is you want to achieve, this will help you to overcome obstacles and procrastination.  Because if you want your dreams bad enough then you will not stop at anything.  Here is Part 4, your final Action Steps.

 

Action Steps To Take After The Event

  Part 4 of 4

  ___ Check if completed

  1. Take Action on What You Have Learned You’ve just completed one of the most comprehensive trainings on Seminars… with your notes and action items in hand, you are ready to go make it happen.  Don’t try to make it perfect and don’t get overwhelmed, do a little at a time.  The important attitude to take is…
“Just Do It!”

Get Organized – Prioritize Action Items & Courses: You can do this on the plane trip home while everything is fresh in your memory.  Prioritize your action items and review the continuing educations programs that you invested in for your business and success into the following three categories:

  • Prioritize:  Identify the tasks and courses you want to accomplish first.  Then create a plan to get it done.  These items take precedence and will bring you the greatest results first.
  • Important:  These items are important but they can wait to get accomplished after priority tasks have been completed.
  • Maintain:  These tasks are on the back burner and sometimes fall off the stove – in other words you won’t need to actually do them. Many time tasks ranked with a C are the ones that get done first as people want to do them or are more comfortable doing them.  The real key to note is that you don’t necessarily get anywhere.

Don’t waste time on what you want to do – Successful people know that you have to spend time on what you NEED to do.  Look at each task that you have and ask?  Is this a revenue generating activity?  If it is not, then why exactly are you spending your time on it.  If it is a revenue generating activity then you excel at growing your business.

Thank  you for participating in my four part series on "Your Next Steps To Take After An Event".  Oftentimes the information presented here seems so practical and yet you may still get an "ah-ha" when you read it as you may not have thought to apply it in this manner for your business.  There are many time students will tell me what a great idea this is, as if they never heard of this before.  Either way and however it is applicable to you… I have written this information out to help you. 

I know one of the keys to success is breaking information down into a step by step system that is easy to follow and to implement.  This is what I specialize in and what I teach my students to do in creating their own products and systems.  If you’d like to learn more about my signature program that I teach to students around the world about the Million Dollar Business Enterprise World Of Information Marketing, I invite you to visit my site at:  www.bullseyemarketingtraining.com

I look forward to taking YOU to the the next level!

See You at the Top!

Debra

posted by Debra on Aug 11

Okay here we are on Part 3.  Make sure you review the previous sections as we are building a foundation of success for you to take action on your next steps AFTER an event. 

Action Steps To Take After The Event

Part 3 of 4

 

___ Check if completed

  1. Take Notes On Each Speaker - The following pages have been designed to help you take quick summary notes of each of The Next Level Speakers.  Below are the key note taking methods to use for each Speaker:
  • Presentation Notes:  Use this space to write down general information that you learn during the presentations. Also, use this section to jot down quotes, sayings, recommended books, websites, tools, etc.  Again having this information for future “reference” in one quick step is a life saver.
  • To Do Action Items:  This is for you to document your to do list as listening to presentations or meeting people.
  • Ideas:  This column is great for documenting ideas that you generate during the course of the event.  Always take the information you are learning and apply it to you and your business.  These ideas could put money in your pocket.
  • Idea’s and Ah-Ha’s: This where you can fine tune your ideas and actions and list them here. From this list you can prioritize action steps to take as soon as you return back to you office. (i.e. purchase book recommended, check out the SMART website, etc.)

 Stay tuned for Part 4 of 4 on Your Next Steps…

posted by Debra on Aug 10

So if you haven’t seen Part 1 of this series on "Your Next Steps To Take After An Event" then check it out first because that is your starting point.  Once you have completed those action items, then here are your next steps…

Action Steps To Take After The Event

Part 2 of 4

 ___ Check if completed

  1. Follow-up – Be creative and try to differentiate yourself to be memorable.  One great way to follow up is to send an immediate email individually, telling that person that it was such a pleasure to meet them.  Here are some ways to separate yourself from the pack:
    1. Take Action: People are impressed with action – send an email out to them from the event itself.  You’ll impress them with your quick response.
    1. Pictures: Include your photo in your email – so they will get a visual of who you are and remember you.  Better yet – include a picture of the two of you that you took during the event.  That will really wow them.  This is a great trick to use to get closer to Big Dogs.

Here are some parting tips when it comes to follow-up: 

  • Strike Out Some people will just not respond or may not be see the value and opportunity of staying in touch. Whatever the case may be, give it try up to 3 times.  You may need to let some time pass, not everyone may be as organized and efficient as you.
  • Don’t Lurk in the Shadows and Stalk – Persistence is one thing however there is point in time where you may just become a nuisance and now you’ve totally turned that person off and have lost that relationship.  Gauge yourself carefully and don’t overwhelm or bother people with too much contact. Look for signs that you have gone to far – a clear one is no reply to your follow-up.
  • Be Prepared for NO – It’s a hard word to hear when it’s directed at you, we don’t often take it very well.  Be prepared for it though and be gracious and kind in parting ways.

 Stay tuned for Part 3 of 4 on Your Next Steps…

 

posted by Debra on Aug 9

I hear it time and time again…. I just attended a great Internet Marketing seminar and I have so many ideas or I networked and met some really cool people but I just don’t know what to do next!

Well if you are one of my students, you know what to do next and that is to apply your knowledge and take ACTION!

"APPLIED Knowledge is Power!"

~ Debra Thompson Roedl

Here are my quick tips and actions steps that I follow after a meeting or attending an event.  This information is your lifesaver and will not only help you to get organized and take action… but even more importantly Get Results!

Action Steps To Take After The Event

 
Everyone is always excited at an event by what they learned, who they met, the new ideas for their business, however many just don’t know what to do or where to go following the event.  As a result action is not taken – the burning desire, decisive nature, specialized knowledge, and surrounding yourself with a mastermind group that we mentioned in our cover letter, all tend to come to a screeching halt for some folks and a slow approach to the stop sign for others.

We’re here to help you to stay motivated and to keep the momentum going.  Below are some quick steps to take to keep that fire burning and create some results!

Check if completed

 

  1. Get Organized You can do this on the plane trip home while everything is fresh in your memory.  Prioritize the business cards you collected at the event. Write the appropriate letter in the upper left hand corner on the back of the card and create three piles:
    1. Priority:  These individuals are someone you want to stay in contact with immediately – usually within 48 hours of attending the event.
    1. Important:  These individuals you will contact within a week.
    1. Maintain:  Everyone is important but you may not know to what extent yet and the relationship needs to be developed further.  You will contact these people within 3 weeks.

 

Stay tuned for Part 2 of 4 on Your Next Steps…

 

 

posted by Debra on Aug 6

Well we just completed another successful 3-Day Training in Las Vegas on our Million Dollar Formula model for information marketing and internet marketing.  One of the keys to this event being so successful was the networking by our students from all over the world who attended the event.  The really cool thing about having a live event or even a virtual membership like we have is getting access to that "Global" community.

We received more comments from our students about how awesome the event was and it wasn’t just the great instruction we taught but it was more the networking and the ability to meet other Wealth Alliance Members live. 

In order for your event to be a success and for your students to give you raving reviews like we get…. you need to teach the networking process.

Here are the secrets that we teach about Networking:

 

Networking Quick Tips

 

  1. Just Do It: Okay you already know your spouse, friend, associate who may be also at the event – separate yourself from your comfort zone and meet someone new!  Introduce yourself and ask about them. Everyone loves to talk about themselves – this will break the ice.
  1. Who Knows You?  It’s not about how many people you know, it’s who knows you!  Think about it!  What this means is very simple… quality vs. quantity.    As we teach in the seminar business… to be successful it’s not about how many cheeks you have in the seats.  It’s whether you have the right cheeks in the seats (and the left cheek is a good idea too).
  1. Whoaaaaaa!  You just need to slow it down a bit.  You don’t ask some one to marry you the first time you meet them.  There is a process and it takes time.  Get to know the person first. Develop a friendship and ask them to join you for breakfast, lunch while at the event.  Build upon the relationship. Read the rest of this entry »

posted by Debra on Jun 30

 

:: How To Make Sure Your Business Fails! Part 3 of 3

 

Hi welcome back to my mini-training on How To Make Sure Your Business Fails.  If you haven’t read my posts from Part 1 and Part2, go back and do that now because they lay the foundation for this next bit of key information I want to share with you and that is building your Marketing Funnel through Information Marketing.  This is how to keep your marketing continuous while building a relationship with your customer and so they come back for more and more.  

Your greatest opportunity to ensure your business does not fail and instead it succeeds… is to generate other opportunities for your customer to buy from you.  The easiest way to do that is with Information Marketing. 

First let me define what Information Marketing is…  

Information Marketing is all about publishing your ideas, knowledge and information and selling it in the form of information products.   You turn your ideas into Wealth… and let me tell you there is a lot of money you can make in Information Marketing.

Did you know that last year 145 Million people spent over $108 BILLION DOLLARS Online!  Where did all that money go?  To Information Marketing.  You see I don’t care what your business is… whether you sell products or services.  When it comes to the Internet it is all first Information.  From there you sell to your target market. 

Types of Information Products…

One of the greatest opportunities you have right now is to make money with information you know by providing solutions… more solutions for your customers.  There are all types of solutions and they can be provided in a variety of different deliver methods.  I call them Clicks and Bricks.  Here let me briefly show you an example of what you could provide to your customers…

 


Imagine training your customers and taking them to the next level with your information!

FREE WEBINAR TRAINING ON Debra’s
BULLSEYE Marketing Accelerator System:

Whether you are in business and want to accelerate your revenue by adding information products… or you want to build an Information Marketing business as another revenue stream… then I invite you to attend my webinar on July 1, 2008 at 9:00 PM EST.  All the details will be sent out to you shortly so be on the look out.  I’ve got so much to teach you about this amazing business and how you can make a ton of money.  Be sure to have a pen and paper ready when I teach… because I will be teaching you some key marketing principles from my BULLSEYE Marketing Accelerator System.  I’m looking forward to teaching you and helping you to make a difference on Tuesday, July 1st

CLICK HERE To Register for FREE Webinar


posted by Debra on Jun 29

Have you heard of Mark Victor Hansen, co-author of Chicken Soup for the Soul? How about Robert Allen, author of Nothing Down and Multiple Streams of Income… maybe even Robert Kiyosaki, author of Rich Dad Poor Dad… okay come on here… One more: how about Donald Trump, you know that real estate guru? Well.. what do these folks all have in common? It is my mentor and friend Debra Thompson Roedl! She has either worked behind the scenes on the inside circle for these millionaires or she has positioned her clients to work with them. Either way the results speak for themselves and that is what you should pay close attention to. Because you see… the information that Debra shared in her post yesterday and is continuing today is exactly what she does for these millionaires to take them to the next level. ~ David Johnson, CEO Epiphany Consulting, LLC

 

:: How To Make Sure Your Business Fails! Part 2 of 3

If you haven’t read Part 1 of this series… go back and do that now.  Here is where I am picking back up and going into detail now on the 4 Keys to YOUR Success.

Let me break this System down here for you briefly…

Step 1 - READY… Plan: You see to be successful in your business you must get "Ready" first… meaning you must PLAN. And, I’m not talking about just any type of planning… what I’m referring to is STRATEGIC PLANNING.

If You Fail To Plan… You Are Planning To Fail!


It amazes me to this day when I am brought on board to help someone with their business how they have neglected to perform this one key step… It begs the question, "If you don’t have a plan and know what you are shooting for… how are you going to know if you hit your target?"

Step 2 - AIM… Research: It is not enough to strategically plan your business you must research your target market and niche to determine the answer to two key questions:

  1. Is It A Viable Market? Meaning can you make money in it?… is there too much competition?… is there an opportunity for you?… can you differentiate yourself in the market?… etc.
  2. What Is The Need? Before you go into any market, you first determine what is the greatest need in the market place… what do the people NEED? In business it is your job to fulfill the needs of your market. It is not what YOU want… it is what THEY want.


Step 3 - FIRE… Produce: Based upon foundation you built in Steps 1 and 2, now you can start building your business and produce the SOLUTION for your market’s needs. Your solutions could come in the form of products, services, information, trainings, etc.

Step 4 - BULLSEYE! It is easier and more cost effective to sell a solution now to someone in need than to create a problem, convince someone it is a problem and then try to fix it with your products and/or services. When you provide YOUR Solution (your product and/or service) you will hit the bullseye of your target market and make sales. More sales = more money in your pocket.

BOTTOMLINE: Marketing is the key to success and making money in your business. If you want to hear more about my System and how it can take you to the next level… even how you can use it to generate additional streams of revenue for your business, then I invite you to listen in on a special webinar training that Michael has graciously invited me to teach to you.

 

FREE WEBINAR TRAINING ON Debra’s
BULLSEYE Marketing Accelerator System:

If you would like to find out more about Information Marketing and the opportunities to grow your busienss and make a lot of money, then I encourage you to join me on a special webinar training that I am conducting.  The training is  Tuesday, July 1st at 9:00 PM EDT. Click here on this link to get the details and register for this FREE training.

CLICK HERE To Register for FREE Webinar

 

posted by Debra on Jun 27

Hi, Before you sink your teeth into today’s excellent content from Debra… you may or may not have heard of her and I want to just quickly give you an introduction.  I’m one of Debra’s students and I know what it is like to be on the front lines of building a business, marketing it and trying to take it to the next level to be successful.  My friend and mentor, Debra is the one who has helped take me to the top. The list of people that Debra has worked with is replete with names you would recognize…  including Mark Victor Hansen, co-author of Chicken Soup for the Soul, John Childers, Libby Gill, Armand Morin, Matt Bacak, Vickie Sullivan, Ted Thomas.  She hasn’t just contributed to their success… in many cases she was responsible for their success.   Her article below is where it all starts.  ~ David Johnson, CEO Epiphany Consulting, LLC

:: How To Make Sure Your Business FAILS!  Part 1 of 3

I bet that title grabbed your attention and it should! With today’s economy you need to do everything you can to ensure that your business SUCCEEDS and does not Fail. But it is up to you to take action and make it happen!

You see most Christian entrepreneurs who are either starting out in their business or well on their way with their business leave out one key ingredient that can make them or break them and cause them to FAIL. It is called MARKETING.

These entrepreneurs are not typically trained or educated in marketing. They don’t even understand how essential marketing is to their business in order for them to start, sustain and/or grow their enterprise. Can you relate?

In fact… because of this lack of knowledge, the typical business owner’s approach to marketing is "Fire… Aim… and then get "Ready". And guess what? They don’t hit the Bullseye with this method. The less you hit your bullseye, the less money you make and you know what that means… it is just a matter of time before your business fails. Then what are you going to do?

To ensure success in your business you have to create a new mindset and that is…

Marketing Is A Continuous Process!


Marketing is the foundation of your business and everything else that you do is built upon this foundation. From your products, to your services, to your customers… marketing is in every aspect of your business and it is a constant process.

When it comes to Marketing your business… I have created a specific System to make sure you succeed and do not fail! It is called the BULLSEYE Marketing Accelerator System. With this system your approach to your business is Ready, Aim, Fire and then BULLSEYE!

 

 

I hope this has whet your appetite for more!… Don’t miss Part 2 tomorrow, as I drill down into the 4 Keys To YOUR Success.  I know you are going to benefit from it.

 

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