Debra Unplugged on Information Marketing

posted by admin on May 29

The system for content, is a three part system. You research the information, write the content, and then the third step is create or find graphics that will go with this content. Have all of this done and in place before you put this into your word press blog. You want to have this ready.

When it comes to graphics, there are several graphics I will create. There is a program called Fireworks, and there are several other programs that you can use. Some are simple graphic programs, and essentially, I will use graphics for anything that is not text related. If I have a header, or if I want to specifically number some key component in one of my articles.

I may want to do a fancy design and list a 1,2,and 3 with a specific graphic instead of using text. That’s when I would create this font and I would put it in my outlook folder and put in my desktop folder under the blogs name. I would put it in a sub-directory under graphics. Then I would identify particular areas this graphic would pertain to, so that I could go find this information and upload it.

When it comes to adding content, one of things you really want to be aware of is, you want to turn off the ping capability. What that means is, in word press and in this particular case we are teaching word press blog. Your blog will go and ping various searches to let them know that there is new information that is appearing on your blog.

When you are editing and adding content to your blog, you want to turn this function off. You can find this function right there in the editor format. The reason why you want to turn it off, is because when I write my content and I put it in my blog, I will find times when I didn’t like how something appeared or I want to move something around. Every time that you make a change, and you save it, and publish it, and haven’t turned that ping function off, it would be pinging all of those search engines. Whenever they get pinged, and it happens several times in a row, particularly in a day, they will perceive you spamming and not running a professional blog. They will shut you down from their search engines.

Debra

posted by admin on May 23

You can create your website by using the word press blog. The word press blog makes it so much easier and functional for you to do your business. You do not need to be a web master to go in and modify. If you have a word press blog, essentially if you know how to do word, then you can go in and make these modifications yourself and you don’t have to use the web master.

You don’t have to spend more money. This is a great opportunity for you to be able to manage your information in real time as you see fit. In this case, this is something I can do because I am not technical like some people. I need something that is easy for me to make changes to. We are doing this for our own corporate site. 

It’s going to be functional like a corporate site. It is going to have a home page, an about button, which will be about the team, a services button, which will describe the services we have and the coaching. It will have a product button where we will offer our product. Here’s a quick trick on that, when we offer our product and you click on that button, you will actually go to acceleratorsystem.com. It will have the same look and feel because it is the theme of our colors, but will be acceleratorsystem.com and that is where we will list all the accelerator products on one page.

Each product will have it’s own link where you can purchase or find more information. That is where you will find individual sales page for each product. I know this sounds complicated, but I just want you understand what this is. You can review this information to see how you might want to modify it.

Debra

posted by admin on May 22

posted by admin on May 20

The information we are going to be putting on our corporate website is going to come out of articles we have already written and have been putting on our blogs. Those articles are helping to get traffic to our blogs, but the articles are the information I can use right now to put on the corporate website.

One of the other thing I wanted to share with you about using a blog for your corporate website, is the functionality and the flexability of the blog. You can optimize it faster and do a lot more with it, it is a living site as opposed to a static website, which means you can increase your search engine ranking a lot faster. You can put pages behind your corporate site. The more pages you have on a site, the more ranking you can get.

The reason that we are doing different sites, we have wealthalliance.com, the corporate site, if we were to click on the buttons saying products you would go to acceleratorsystem.com. We will be linking these two sites together. The more that you can link your site with another site and visa versa or even link amongst each other, the more page rank you will get.

Then Google will take a look at you and say “Wow, this company must be pretty good because other people are wanting to link to it. They are wanting this information to be shared.” So Google will say “This company will get higher ranking in the search engines because people are trying to find it. We are going to help you find it now. It’s popular”. So everything we are saying and everything we are doing is strategic.

Debra

posted by admin on May 18

Debra — visit me at www.wealthalliancegroup.com

posted by admin on May 13

Next is your bullseye. This is what’s important. This is you!  It’s not only you but your customers. This is what you do after the product. Now I want you to understand this right here, you need to know your customers’ experience. Because what was really hard for me to deal with was I didn’t like people being upset with me. I didn’t like people being unhappy or returning my product. I couldn’t understand, I couldn’t relate to everybody. I thought I could.  I thought I could make everybody happy. But you can’t.  it’s a real world.

So, fifteen percent of your customers will be unhappy because they’ll perceive that they got less than what was expected. It’s how they perceive the information. It’s what’s in their mind. It’s not about you. Eighty percent are satisfied. They got exactly what they wanted. Five percent will be happy because they will think that you under-promised and over-delivered. You’ve given more than what’s expected. Just know this is the real deal out there. So when you get customers that aren’t happy, it’s ok. Just let them go. Drop them real quick because you don’t want that negative thinking. 

Debra

posted by admin on May 9

Goals and objectives are really essentially what roads are you going to take? How are you going to get there? And the action plans is what transportation is going to get you there fastest?

Now I’m here to tell you that all of you have done this before. You may think this is new but you’ve done this before. How many of you have gotten in your vehicle at night time, to drive your vehicle and you knew your destination? Raise your hand. Ok, I’m participating up here, I want you to participate. So, here’s the deal. You got in your vehicle. It’s night time. You know your destination. But you can only see 100 feet ahead of you. You trust that you know what’s going to be after that next 100 feet, that next mile, down that road. And you reach your destination; you get there.

posted by admin on May 8

Remember you don’t want to fire then aim and forget this process. This is what is going to keep you on track. This is what’s going to keep your focus. This is what’s going to help you make decisions on where to spend your time. Because if you have a plan in place and somebody presents an opportunity to you, you can say, “Ok, let me see if this works within my plan.” 

Debra

posted by admin on May 3

  I’m writing a book of my life experiences. This is going to be a Christian book and it’s called Three Doors Knocking.

When God wants to take you and lead you down this path, He takes you to the first door and the door knocks. And this is the door of intuition, where you feel deep down inside that something is right or something is wrong. Now everybody has had this right?

Ok, so if you’re paying attention and you’re aware then you know to respond to that and to react. Usually if you feel it and it’s wrong and you act anyways, you’ve gone down the wrong path; something happens. But if you respond accordingly you go down the right path.

If you’re not paying attention, God takes you to the second door and that’s the door of synchronicity. That’s where doors open and doors close. People come into your lives and people leave your lives.  

And if you’re paying attention and you’re aware you know what doors to open and you know what doors to close. If you’re not paying attention and you’re not aware, God goes and knocks on the third door. This is the door of the two-by-four. This is the door where something traumatic or dramatic is going to happen to you. Has everybody experienced these doors in your life? You can all relate to this.

Debra

posted by admin on May 1

We are going to start with the very basics.  We’re going to talk about the business and this is where you’re going to get ready. It’s about the planning process. Then we’re going to aim. We’re going to do our market research and find out where we need to aim, what we’re going to do there in marketing. And this is what you do before the product. And then we’re going to hit fire. This is what you’re going to do during the product in creating the product in and of its self.

Once your product is out there then you’ve hit your bullseye if you have planned accordingly to find your target market. And what we’re going to do with that is expand upon once you have those customers and you’ve reached that target market what you can do with them to extract more; to grow your business, to continue to take it to the next level and build upon it.  

Marketing is a continuous process all the way around your cycle. It doesn’t start in the beginning and then stop. It continues all the way around your business cycle, in everything that you do.

Debra