Debra Unplugged on Information Marketing

On our Resource Blueprint page, we not only list free tools that we recommend, but we list tools that we have affiliates links for. Meaning we have signed up with some of these tools, these companies as an affiliate, and when we go to refer these companies, we get affiliate commission.

It doesn’t cost our student anything more to use our affiliate link, in fact it is the exact same price. What happens is that the company gives us a commission. The benefit that we teach to our students is, and this is what I want you to say to yours, is that this is win-win.

 We would appreciate it if you would sign up through our affiliate links to purchase any tools or resources that you see that you need.

The difference between information and internet marketing is, information marketing is creating products and services that you can provide online or off line. You are not limited.

You can write books, get them published and sell them through bookstores, like Barnes and Noble, and sell them on a shelf. That’s information to marketing. You can go out and speak on platforms in front of audiences, this is information marketing. You can sell your products and services online or offline. 

So what are you going to do with your money? Write this down. This is the 10, 10, 10, 70 program. You’re going to give 10% away. This is like tithing. Give 10% away tithing, non-profit, your choice. Then 10% is going to go to learning. Continue to sharpen your swords. Build your knowledge, surround yourself with the right people. Go to the next level.

 You’re going to blow 10%. Have fun with it. Get out of that budget mindset. Go to the nice restaurants. Go get a nice car. Whatever you want to do, treat yourself. And invest 70%. This is your financial blueprint. Now you ready to go to the next level.

Your level of success is up to you

Residual income. Residual income is being an affiliate for others. You’re greatest opportunity first is to have your own products. Why? Because you get a 100% of your money. You control the quality. You control the delivery. You control the relationships.

 If you are an affiliate, you can also make money because you don’t have the products. However you are getting a percentage. You can’t control any of those other aspects.

 So when you continue on after the product and with your customers, you’re going to look at building more product, bundling it, creating joint ventures, looking at those alliances, speaking engagements. Don’t be afraid to get out here and speak and teach. You want to share yourself. You’re going to create it once and sell it again and again.

Now, let’s take aim. And I want you guys to pay particular attention to this because this is where this is really going to start sinking in and making sense to you. Aim is where we really do the marketing research and we’re going to identify where we want to go.

 Now in business, you’ve probably heard about this before but I’m going to twist it around a little bit. This is the funnel theory of marketing. You have a funnel and it’s wide at the top and gets smaller at the bottom. Low end products at the top. Mid-range products in the middle. High end products at the bottom. Now as you’re going through the funnel it becomes less people because not everybody’s going to buy at the high end. They’re going to funnel through the process.

Always keep you eye on the target

So if you have your vision, you’re going to know your ultimate destination. The mission statement, that is really the purpose of your travel. Why are you doing this? What is your big “why” in life? Mine is my family. To make a difference around the world. To contribute, to give back. So that we all can have a great good. And help others.

You see, I’m not stopping with you. I have an expectation of all of you. I’m playing it forward from me to you and I expect you to play it forward from there. Is that fair? I think that’s fair. Life is too short and the world is too small. If we can come together for a greater good, we can make a difference in this world. And it just takes one person.

"One person at a time, one heart at a time."

You know, when I work with all these millionaires and billionaires, there’s one key thing that I ask them. I say, “How do you know? You know, what is the secret here?” There is no secret except that they took action. And what they told me is that you have to learn to be comfortable being uncomfortable.

You have to learn to get use to butterflies in your stomach because you’re afraid of stepping off the edge and seeing where that step is going to take. Because you don’t know what’s down there. You have to trust. It’s ok. When you have butterflies in your stomach,you know you’re taking action and growing. That’s your bench mark. If you don’t have butterflies, you better get them.

Nothing ventured, nothing gained

You need to be entrepreneurial in nature. If you’re coming from the corporate mindset, that’s great because there are key characteristics within the corporate mindset that you can leverage and capitalize on. However, remember, you are working for yourself, what that means is entrepreneurial in nature.

You need to think outside the buns. You need to put in the time. Put in the research. Do your due diligence. Keep learning. Be decisive in nature. You can’t wait to make a decision. You cannot wait. You cannot sleep on it. If you see the opportunity knocking, that door is knocking, you’ve got to take it now. You’re going to miss that opportunity. Don’t worry that you don’t know what to do with it. Don’t worry that you don’t have everything in place.