Debra Unplugged on Information Marketing

posted by admin on Jul 11

:: How To Create An eBook or Special Report For Under $50 and in Less Than 7 Days!

PART 4 OF 4

You are now at the final Step 4… all the steps lead to this final stage right here: 

Once you get your articles back from your article writer (average time is 24 hours to 4 days) you are ready to put them together as chapters into your eBook or Special Report and then format the content.

Keep in mind these articles are short (400-500 words) so you can do a couple of things here to increase the content.

All of the recommendations should be implemented to create a value and content-rich product that is unique and exclusive to you.

DEB’S TIP:  Be sure to include links to your sites, products or affiliate products.  This is how you make additional money and it is also a great way to get traffic to these sites.  Check out my Special Report on Coaching to see how I integrated this information to create a content-rich and professional looking report that will help anyone who wants to get started in coaching. You’ll see that I sprinkled some of my sites, resources and tools throughout the information.  I was careful not to do too much here as your goal is also to build a relationship and maintain trust.

Thank you for reading this series. I hope it helped you to take your business to the next level.

Best of Success,

Debra

posted by admin on Jul 10

:: How To Create An eBook or Special Report For Under $50 and in Less Than 7 Days!

PART 3 OF 4

If you haven’t read the previous Step 1 and 2, do that now please… it lays the foundation for what you are to do next here in Step 3:

Okay, now you need content for your eBook or Special Report.  The way to do this is to go to your article writer and give them the topic and a list of articles you want written.  Remember these titles will change later to be your chapter titles… for now all the article writer needs to know is that they are writing articles.

The articles will be about 500 words in length.  It doesn’t matter what order you put your request in.. however the closer to your book outline you can get, the easier it is for the article writer to see the flow and make the information seem continuous.  This is the flow you want.

Article 1:  Getting Started in Coaching and Understanding the Business

Article 2:  The Top 10 Items You Need to Do To Set Up Your Coaching Business

Article 3:  The Difference Between Group Coaching and One-on-One Coaching

Article 4:  How to Find Your Coaching Clients

Article 5:  How To Coach Your Clients and For How Long

Article 6:  How To Provide Coaching Services and What The Services Include

Article 7:  Some of the Key Tools and Resources You Need For Coaching

Article 8:  How To Differentiate Yourself From the Competition

Article 9:  The Top Services and Prices Charged For Coaching

Article 10: What Your Coaching Contract Should Include To Protect You

I tired to put my articles above in order as I mentioned so the writer would know the flow from one article to the next (one chapter to the next).  This isn’t set in stone and you can always change it later.  As a matter of fact when you see my Special Report, you will see that I rearranged the chapters to make them make even more sense and to put them into a more logical sequence for my audience.

Be sure to check back tomorrow for the final Step 4 in this series.

Cheers!

Debra

posted by admin on Jul 9

:: How To Create An eBook or Special Report For Under $50 and in Less Than 7 Days!

PART 2 OF 4

If you haven’t read Part 1… be sure to check that out first as that is the first step you need to take.  Here is Step 2:

You need someone to write these articles for you… don’t try to do everything yourself.  And remember it doesn’t have to be perfect…. it just has to BE!  Get yourself going by having someone help you.  You can always come back and improve later, that’s the easy part.

For Article Writers… here is a list of my resources:

What should you be paying per article?  Answer: $5.00.  If it is more than this, keep looking.  Also… if you are looking for a lot of articles, consider negotiating a package rate or for a long term relationship.

The key here is not to mention that you need a ebook!  Because then the price goes up to $1000 or higher!  All you want is the information and then YOU will format it into your ebook or special report.

DEB’S TIP:  You Can Use These Articles For Traffic Too!

Remember you need unique articles for your blogs and for article submission as part of your traffic generation strategy to get people to your sites.  You can repurpose this information and use it for these traffic generation methods as well!

Be sure to come back tomorrow to see what I have for you in Step 3!

Cheers!

Debra

posted by admin on Jul 8

:: How To Create An eBook or Special Report For Under $50 and in Less Than 7 Days!

PART 1 OF 4

This is exactly what I did in less than 1 week to create THREE (3) Special Reports that I needed to give away for Free with my Opt-in box… one of which will go right here on my Debra::Unplugged Site.  Now I know I’m using this method to create a Special Report, however the very same methodology can be used to create your very own eBook!

I taught this method to my Wealth Alliance Members and they went absolutely crazy over this strategy that several of them went out and implemented it right away!

Below is my STEP BY STEP process.  Remember you can use this for Special Reports or eBooks

Your first Step is to decide on the topic and name for eBook/Special Report

Deb’s Example:  I needed 3 Special Reports.  Here are the topics and titles:

Remember my purpose and intent here was to provide general information in the form of a Special Report that would entice someone to opt-in and give me their first name and email address for my Special Report.  I’m using this for my blogs.

Note that my titles are pretty generic.  That is just fine for right now and for the purpose of creation.  I will come back and enhance these titles to make them more persuasive later.

Be sure to come back tomorrow for Step 2 in this series.

Cheers!

Debra

posted by admin on Jun 1

posted by admin on May 29

posted by admin on May 29

The system for content, is a three part system. You research the information, write the content, and then the third step is create or find graphics that will go with this content. Have all of this done and in place before you put this into your word press blog. You want to have this ready.

When it comes to graphics, there are several graphics I will create. There is a program called Fireworks, and there are several other programs that you can use. Some are simple graphic programs, and essentially, I will use graphics for anything that is not text related. If I have a header, or if I want to specifically number some key component in one of my articles.

I may want to do a fancy design and list a 1,2,and 3 with a specific graphic instead of using text. That’s when I would create this font and I would put it in my outlook folder and put in my desktop folder under the blogs name. I would put it in a sub-directory under graphics. Then I would identify particular areas this graphic would pertain to, so that I could go find this information and upload it.

When it comes to adding content, one of things you really want to be aware of is, you want to turn off the ping capability. What that means is, in word press and in this particular case we are teaching word press blog. Your blog will go and ping various searches to let them know that there is new information that is appearing on your blog.

When you are editing and adding content to your blog, you want to turn this function off. You can find this function right there in the editor format. The reason why you want to turn it off, is because when I write my content and I put it in my blog, I will find times when I didn’t like how something appeared or I want to move something around. Every time that you make a change, and you save it, and publish it, and haven’t turned that ping function off, it would be pinging all of those search engines. Whenever they get pinged, and it happens several times in a row, particularly in a day, they will perceive you spamming and not running a professional blog. They will shut you down from their search engines.

Debra

posted by admin on May 27

posted by admin on May 23

You can create your website by using the word press blog. The word press blog makes it so much easier and functional for you to do your business. You do not need to be a web master to go in and modify. If you have a word press blog, essentially if you know how to do word, then you can go in and make these modifications yourself and you don’t have to use the web master.

You don’t have to spend more money. This is a great opportunity for you to be able to manage your information in real time as you see fit. In this case, this is something I can do because I am not technical like some people. I need something that is easy for me to make changes to. We are doing this for our own corporate site. 

It’s going to be functional like a corporate site. It is going to have a home page, an about button, which will be about the team, a services button, which will describe the services we have and the coaching. It will have a product button where we will offer our product. Here’s a quick trick on that, when we offer our product and you click on that button, you will actually go to acceleratorsystem.com. It will have the same look and feel because it is the theme of our colors, but will be acceleratorsystem.com and that is where we will list all the accelerator products on one page.

Each product will have it’s own link where you can purchase or find more information. That is where you will find individual sales page for each product. I know this sounds complicated, but I just want you understand what this is. You can review this information to see how you might want to modify it.

Debra

posted by admin on May 16

The reason for this is so that the prospect will quickly see it and it will mitigate any reservations that they might have about opting to your sales page. Try it and see the results!

Debra