posted by admin on Jul 11
:: How To Create An eBook or Special Report For Under $50 and in Less Than 7 Days!
PART 4 OF 4
You are now at the final Step 4… all the steps lead to this final stage right here:
Once you get your articles back from your article writer (average time is 24 hours to 4 days) you are ready to put them together as chapters into your eBook or Special Report and then format the content.
Keep in mind these articles are short (400-500 words) so you can do a couple of things here to increase the content.
- Request more articles and combine the content into chapters
- Add your expert opinion as content and supplement the information
- Add case studies to demonstrate the key elements of the content
- Add graphics, charts, tables, testimonials
All of the recommendations should be implemented to create a value and content-rich product that is unique and exclusive to you.
DEB’S TIP: Be sure to include links to your sites, products or affiliate products. This is how you make additional money and it is also a great way to get traffic to these sites. Check out my Special Report on Coaching to see how I integrated this information to create a content-rich and professional looking report that will help anyone who wants to get started in coaching. You’ll see that I sprinkled some of my sites, resources and tools throughout the information. I was careful not to do too much here as your goal is also to build a relationship and maintain trust.
Thank you for reading this series. I hope it helped you to take your business to the next level.
Best of Success,
Debra
posted by admin on Jul 10
:: How To Create An eBook or Special Report For Under $50 and in Less Than 7 Days!
PART 3 OF 4
If you haven’t read the previous Step 1 and 2, do that now please… it lays the foundation for what you are to do next here in Step 3:
Okay, now you need content for your eBook or Special Report. The way to do this is to go to your article writer and give them the topic and a list of articles you want written. Remember these titles will change later to be your chapter titles… for now all the article writer needs to know is that they are writing articles.
The articles will be about 500 words in length. It doesn’t matter what order you put your request in.. however the closer to your book outline you can get, the easier it is for the article writer to see the flow and make the information seem continuous. This is the flow you want.
Article 1: Getting Started in Coaching and Understanding the Business
Article 2: The Top 10 Items You Need to Do To Set Up Your Coaching Business
Article 3: The Difference Between Group Coaching and One-on-One Coaching
Article 4: How to Find Your Coaching Clients
Article 5: How To Coach Your Clients and For How Long
Article 6: How To Provide Coaching Services and What The Services Include
Article 7: Some of the Key Tools and Resources You Need For Coaching
Article 8: How To Differentiate Yourself From the Competition
Article 9: The Top Services and Prices Charged For Coaching
Article 10: What Your Coaching Contract Should Include To Protect You
I tired to put my articles above in order as I mentioned so the writer would know the flow from one article to the next (one chapter to the next). This isn’t set in stone and you can always change it later. As a matter of fact when you see my Special Report, you will see that I rearranged the chapters to make them make even more sense and to put them into a more logical sequence for my audience.
Be sure to check back tomorrow for the final Step 4 in this series.
Cheers!
Debra
posted by admin on Jul 9
:: How To Create An eBook or Special Report For Under $50 and in Less Than 7 Days!
PART 2 OF 4
If you haven’t read Part 1… be sure to check that out first as that is the first step you need to take. Here is Step 2:
You need someone to write these articles for you… don’t try to do everything yourself. And remember it doesn’t have to be perfect…. it just has to BE! Get yourself going by having someone help you. You can always come back and improve later, that’s the easy part.
For Article Writers… here is a list of my resources:
- www.forums.digitalpoint.com - this is where we get our writers.
- www.craigslist.org - simply search for services or post an ad
- www.elance.com - this is a site a lot of top marketers use
What should you be paying per article? Answer: $5.00. If it is more than this, keep looking. Also… if you are looking for a lot of articles, consider negotiating a package rate or for a long term relationship.
The key here is not to mention that you need a ebook! Because then the price goes up to $1000 or higher! All you want is the information and then YOU will format it into your ebook or special report.
DEB’S TIP: You Can Use These Articles For Traffic Too!
Remember you need unique articles for your blogs and for article submission as part of your traffic generation strategy to get people to your sites. You can repurpose this information and use it for these traffic generation methods as well!
Be sure to come back tomorrow to see what I have for you in Step 3!
Cheers!
Debra
posted by admin on Jul 8
:: How To Create An eBook or Special Report For Under $50 and in Less Than 7 Days!
PART 1 OF 4
This is exactly what I did in less than 1 week to create THREE (3) Special Reports that I needed to give away for Free with my Opt-in box… one of which will go right here on my Debra::Unplugged Site. Now I know I’m using this method to create a Special Report, however the very same methodology can be used to create your very own eBook!
I taught this method to my Wealth Alliance Members and they went absolutely crazy over this strategy that several of them went out and implemented it right away!
Below is my STEP BY STEP process. Remember you can use this for Special Reports or eBooks
Your first Step is to decide on the topic and name for eBook/Special Report
Deb’s Example: I needed 3 Special Reports. Here are the topics and titles:
- "Creating A Successful Consulting Business"
- "Creating A Successful Coaching Business"
- "Creating A Successful Seminar Business"
Remember my purpose and intent here was to provide general information in the form of a Special Report that would entice someone to opt-in and give me their first name and email address for my Special Report. I’m using this for my blogs.
Note that my titles are pretty generic. That is just fine for right now and for the purpose of creation. I will come back and enhance these titles to make them more persuasive later.
Be sure to come back tomorrow for Step 2 in this series.
Cheers!
Debra
posted by admin on Jun 30
:: How To Make Sure Your Business Fails! Part 3 of 3
Hi welcome back to my mini-training on How To Make Sure Your Business Fails. If you haven’t read my posts from Part 1 and Part2, go back and do that now because they lay the foundation for this next bit of key information I want to share with you and that is building your Marketing Funnel through Information Marketing. This is how to keep your marketing continuous while building a relationship with your customer and so they come back for more and more.
Your greatest opportunity to ensure your business does not fail and instead it succeeds… is to generate other opportunities for your customer to buy from you. The easiest way to do that is with Information Marketing.
First let me define what Information Marketing is…
Information Marketing is all about publishing your ideas, knowledge and information and selling it in the form of information products. You turn your ideas into Wealth… and let me tell you there is a lot of money you can make in Information Marketing.
Did you know that last year 145 Million people spent over $108 BILLION DOLLARS Online! Where did all that money go? To Information Marketing. You see I don’t care what your business is… whether you sell products or services. When it comes to the Internet it is all first Information. From there you sell to your target market.
Types of Information Products…
One of the greatest opportunities you have right now is to make money with information you know by providing solutions… more solutions for your customers. There are all types of solutions and they can be provided in a variety of different deliver methods. I call them Clicks and Bricks. Here let me briefly show you an example of what you could provide to your customers…
Imagine training your customers and taking them to the next level with your information!
FREE WEBINAR TRAINING ON Debra’s
BULLSEYE Marketing Accelerator System:
Whether you are in business and want to accelerate your revenue by adding information products… or you want to build an Information Marketing business as another revenue stream… then I invite you to attend my webinar on July 1, 2008 at 9:00 PM EST. All the details will be sent out to you shortly so be on the look out. I’ve got so much to teach you about this amazing business and how you can make a ton of money. Be sure to have a pen and paper ready when I teach… because I will be teaching you some key marketing principles from my BULLSEYE Marketing Accelerator System. I’m looking forward to teaching you and helping you to make a difference on Tuesday, July 1st
CLICK HERE To Register for FREE Webinar
posted by admin on Jun 29
Have you heard of Mark Victor Hansen, co-author of Chicken Soup for the Soul? How about Robert Allen, author of Nothing Down and Multiple Streams of Income… maybe even Robert Kiyosaki, author of Rich Dad Poor Dad… okay come on here… One more: how about Donald Trump, you know that real estate guru? Well.. what do these folks all have in common? It is my mentor and friend Debra Thompson Roedl! She has either worked behind the scenes on the inside circle for these millionaires or she has positioned her clients to work with them. Either way the results speak for themselves and that is what you should pay close attention to. Because you see… the information that Debra shared in her post yesterday and is continuing today is exactly what she does for these millionaires to take them to the next level. ~ David Johnson, CEO Epiphany Consulting, LLC
:: How To Make Sure Your Business Fails! Part 2 of 3
If you haven’t read Part 1 of this series… go back and do that now. Here is where I am picking back up and going into detail now on the 4 Keys to YOUR Success.
Let me break this System down here for you briefly…
Step 1 - READY… Plan: You see to be successful in your business you must get "Ready" first… meaning you must PLAN. And, I’m not talking about just any type of planning… what I’m referring to is STRATEGIC PLANNING.
If You Fail To Plan… You Are Planning To Fail!
It amazes me to this day when I am brought on board to help someone with their business how they have neglected to perform this one key step… It begs the question, "If you don’t have a plan and know what you are shooting for… how are you going to know if you hit your target?"
Step 2 - AIM… Research: It is not enough to strategically plan your business you must research your target market and niche to determine the answer to two key questions:
- Is It A Viable Market? Meaning can you make money in it?… is there too much competition?… is there an opportunity for you?… can you differentiate yourself in the market?… etc.
- What Is The Need? Before you go into any market, you first determine what is the greatest need in the market place… what do the people NEED? In business it is your job to fulfill the needs of your market. It is not what YOU want… it is what THEY want.
Step 3 - FIRE… Produce: Based upon foundation you built in Steps 1 and 2, now you can start building your business and produce the SOLUTION for your market’s needs. Your solutions could come in the form of products, services, information, trainings, etc.
Step 4 - BULLSEYE! It is easier and more cost effective to sell a solution now to someone in need than to create a problem, convince someone it is a problem and then try to fix it with your products and/or services. When you provide YOUR Solution (your product and/or service) you will hit the bullseye of your target market and make sales. More sales = more money in your pocket.
BOTTOMLINE: Marketing is the key to success and making money in your business. If you want to hear more about my System and how it can take you to the next level… even how you can use it to generate additional streams of revenue for your business, then I invite you to listen in on a special webinar training that Michael has graciously invited me to teach to you.
FREE WEBINAR TRAINING ON Debra’s
BULLSEYE Marketing Accelerator System:
If you would like to find out more about Information Marketing and the opportunities to grow your busienss and make a lot of money, then I encourage you to join me on a special webinar training that I am conducting. The training is Tuesday, July 1st at 9:00 PM EDT. Click here on this link to get the details and register for this FREE training.
CLICK HERE To Register for FREE Webinar
posted by admin on Jun 27
Hi, Before you sink your teeth into today’s excellent content from Debra… you may or may not have heard of her and I want to just quickly give you an introduction. I’m one of Debra’s students and I know what it is like to be on the front lines of building a business, marketing it and trying to take it to the next level to be successful. My friend and mentor, Debra is the one who has helped take me to the top. The list of people that Debra has worked with is replete with names you would recognize… including Mark Victor Hansen, co-author of Chicken Soup for the Soul, John Childers, Libby Gill, Armand Morin, Matt Bacak, Vickie Sullivan, Ted Thomas. She hasn’t just contributed to their success… in many cases she was responsible for their success. Her article below is where it all starts. ~ David Johnson, CEO Epiphany Consulting, LLC
:: How To Make Sure Your Business FAILS! Part 1 of 3
I bet that title grabbed your attention and it should! With today’s economy you need to do everything you can to ensure that your business SUCCEEDS and does not Fail. But it is up to you to take action and make it happen!
You see most Christian entrepreneurs who are either starting out in their business or well on their way with their business leave out one key ingredient that can make them or break them and cause them to FAIL. It is called MARKETING.
These entrepreneurs are not typically trained or educated in marketing. They don’t even understand how essential marketing is to their business in order for them to start, sustain and/or grow their enterprise. Can you relate?
In fact… because of this lack of knowledge, the typical business owner’s approach to marketing is "Fire… Aim… and then get "Ready". And guess what? They don’t hit the Bullseye with this method. The less you hit your bullseye, the less money you make and you know what that means… it is just a matter of time before your business fails. Then what are you going to do?
To ensure success in your business you have to create a new mindset and that is…
Marketing Is A Continuous Process!
Marketing is the foundation of your business and everything else that you do is built upon this foundation. From your products, to your services, to your customers… marketing is in every aspect of your business and it is a constant process.
When it comes to Marketing your business… I have created a specific System to make sure you succeed and do not fail! It is called the BULLSEYE Marketing Accelerator System. With this system your approach to your business is Ready, Aim, Fire and then BULLSEYE!
I hope this has whet your appetite for more!… Don’t miss Part 2 tomorrow, as I drill down into the 4 Keys To YOUR Success. I know you are going to benefit from it.
posted by admin on Jun 15
You see it is really important when it comes to product creation and developing your information marketing product in your business, you identify the resources and tools that you need. You don’t have to do everything. You can outsource and have other people do it for you. You can create an inner circle, create people around you surround yourself with excellence and have people help you mastermind and potentially participate in this project with you and take it to the next level. If you try to do everything yourself, you will become overwhelmed. It will become too difficult to do.
Remember what your mindset should be, you are creating a million dollar enterprise. You are the CEO of your business. You are the visionary of your business. You might, in the beginning, as you are building your business, be hands on and do some of the work. But think every single step you take along your path to creating this product, what can you out-source, who can help you so that you are relieved of some of the tasks? Assign it, and you simply become the manager, where you oversee and get other people to do what you would originally do.
Debra
posted by admin on May 20
The information we are going to be putting on our corporate website is going to come out of articles we have already written and have been putting on our blogs. Those articles are helping to get traffic to our blogs, but the articles are the information I can use right now to put on the corporate website.
One of the other thing I wanted to share with you about using a blog for your corporate website, is the functionality and the flexability of the blog. You can optimize it faster and do a lot more with it, it is a living site as opposed to a static website, which means you can increase your search engine ranking a lot faster. You can put pages behind your corporate site. The more pages you have on a site, the more ranking you can get.
The reason that we are doing different sites, we have wealthalliance.com, the corporate site, if we were to click on the buttons saying products you would go to acceleratorsystem.com. We will be linking these two sites together. The more that you can link your site with another site and visa versa or even link amongst each other, the more page rank you will get.
Then Google will take a look at you and say “Wow, this company must be pretty good because other people are wanting to link to it. They are wanting this information to be shared.” So Google will say “This company will get higher ranking in the search engines because people are trying to find it. We are going to help you find it now. It’s popular”. So everything we are saying and everything we are doing is strategic.
Debra
