posted by Debra on May 20
The information we are going to be putting on our corporate website is going to come out of articles we have already written and have been putting on our blogs. Those articles are helping to get traffic to our blogs, but the articles are the information I can use right now to put on the corporate website.
One of the other thing I wanted to share with you about using a blog for your corporate website, is the functionality and the flexability of the blog. You can optimize it faster and do a lot more with it, it is a living site as opposed to a static website, which means you can increase your search engine ranking a lot faster. You can put pages behind your corporate site. The more pages you have on a site, the more ranking you can get.
The reason that we are doing different sites, we have wealthalliance.com, the corporate site, if we were to click on the buttons saying products you would go to acceleratorsystem.com. We will be linking these two sites together. The more that you can link your site with another site and visa versa or even link amongst each other, the more page rank you will get.
Then Google will take a look at you and say “Wow, this company must be pretty good because other people are wanting to link to it. They are wanting this information to be shared.” So Google will say “This company will get higher ranking in the search engines because people are trying to find it. We are going to help you find it now. It’s popular”. So everything we are saying and everything we are doing is strategic.
Debra
posted by Debra on May 18
Your product line does not have to be the same name as your company. Our product line is Accelerator Systems. Our company name is Wealth Alliance. When it comes to the company name, then think about what kind of logo you might be interested in. If you don’t know than go look at some websites. If you don’t know what kind of websites to look at, start with your competition. Start with your target market is already looking and using other websites. What are they already familiar with? Is there something you can emulate or something you can use as a template. Is there something they are already familiar with that you feel good about that you can utilize.
For instance, the color green, is commonly used in financial companies. It’s related to money. People think of money, that soft color, you see a lot of companies in the financial industry using the color of green. If you were an accountant or financial planner, you might consider using the color green. Your audience is already related to it. Don’t try to re-invent the wheel, use what your target market is familiar with and feel comfortable with.
Search this information out an create a short list or a list of sites that you like. Consider some characteristics of some logos that you see that you like. Now, I want you to go to a site called designoutpost.com.
This is where you are going to go to get your logo designed. It could cost you between, $150 to $250, and what you are going to do is post your project on this site. You can look at some examples of what other people are doing, that are posted there right now.
Debra — visit me at www.wealthalliancegroup.com
posted by Debra on May 15
We provide options for you, for your consideration. They might be free or may not, but these are the options that we are providing for you and it is up to you if you would like to use them. We only recommend them because we know them to be the best for the service they provide and it is tools and resources that we provide or are using.
Should you use our affiliate link, of course we will get commission. When I am putting this out there, I want everybody to know. Because I don’t want it perceived that we are doing something under the table. Every time I send out a resource link or something like that I’m letting them know this is our affiliate link. The choice is yours if you want to use it. The win-win is, that should you use our affiliate link then obviously we will get a commission off of it.
That gives us the opportunity to make more money and it is not just about us making more money, but every time we do that it means we can provide more service. We can sustain ourselves, and we can do more. That is how I translate it.I translate it in how I continue to give back and provide more.
Debra
posted by Debra on May 12
Aim is where we really do the marketing research and we’re going to identify where we want to go. Now in business, you’ve probably heard about this before but I’m going to twist it around a little bit. This is the funnel theory of marketing. You have a funnel and it’s wide at the top and gets smaller at the bottom. Low end products at the top. Mid-range products in the middle. High end products at the bottom. Now as you’re going through the funnel it becomes less people because not everybody’s going to buy at the high end. They’re going to funnel through the process.
Debra
posted by Debra on May 3
I’m writing a book of my life experiences. This is going to be a Christian book and it’s called Three Doors Knocking.
When God wants to take you and lead you down this path, He takes you to the first door and the door knocks. And this is the door of intuition, where you feel deep down inside that something is right or something is wrong. Now everybody has had this right?
Ok, so if you’re paying attention and you’re aware then you know to respond to that and to react. Usually if you feel it and it’s wrong and you act anyways, you’ve gone down the wrong path; something happens. But if you respond accordingly you go down the right path.
If you’re not paying attention, God takes you to the second door and that’s the door of synchronicity. That’s where doors open and doors close. People come into your lives and people leave your lives.
And if you’re paying attention and you’re aware you know what doors to open and you know what doors to close. If you’re not paying attention and you’re not aware, God goes and knocks on the third door. This is the door of the two-by-four. This is the door where something traumatic or dramatic is going to happen to you. Has everybody experienced these doors in your life? You can all relate to this.
Debra
posted by Debra on Apr 30
On our Resource Blueprint page, we not only list free tools that we recommend, but we list tools that we have affiliates links for. Meaning we have signed up with some of these tools, these companies as an affiliate, and when we go to refer these companies, we get affiliate commission.
It doesn’t cost our student anything more to use our affiliate link, in fact it is the exact same price. What happens is that the company gives us a commission. The benefit that we teach to our students is, and this is what I want you to say to yours, is that this is win-win.
We would appreciate it if you would sign up through our affiliate links to purchase any tools or resources that you see that you need.
posted by Debra on Apr 27
The difference between information and internet marketing is, information marketing is creating products and services that you can provide online or off line. You are not limited.
You can write books, get them published and sell them through bookstores, like Barnes and Noble, and sell them on a shelf. That’s information to marketing. You can go out and speak on platforms in front of audiences, this is information marketing. You can sell your products and services online or offline.
Internet marketing gets a little bit more narrowed. That’s is where your selling your products and services primarily on the internet.
See Debra and team at www.wealthalliancegroup.com
posted by Debra on Apr 26
What I do in my business, with my background, is information marketing. I do a combination of online and offline products and services. I sell or present myself online and or offline. That gives you the greatest opportunity to reach an audience and work with them and also help them to be successful.
You see, I feel like it is too narrow if it is strickly internet marketing, you are missing a large piece of the pie by not offering items, products and services offline.
One of the best things you can do for your company, is to create a getting started course. It is the number one sought after topic in any industry or subject matter. "How To", is the number one topic. It’s the beginning people want. This is the information they want. Don’t worry about trying to be all things to everyone. You have got to get started and you need to make it happen. "Getting Started"; is exactly what you need to call your program.
posted by Debra on Apr 25
I have seen time and time again in this business how manipulative that some information marketers can be because they know how to take advantage of marketing intelligence. They know how to create stories to create the sales, and I don’t agree with that. In fact, there are a lot of people that probably you would be so surprised to hear that this is how they run their business and they are very famous.
I chose not to work with them because I don’t believe in taking advantage of the marketplace. I am teaching you an all my students worldwide to do the same. That is not the place you want to come from. What goes around will come around eventually. You can get much further ahead being genuine, real, and authentic, and attracting the real people to you for your business.
Honesty is always the best policy
This is one of the strategies that I particularly love because it is very easy to do. It is a great regeneration opportunity because you can essentially get your book and eBook out there virally and you can also market it and drive traffic to it. There is 3 easy ways to create an eBook or a book. Let me just explain what the difference is. EBook is no different than a book except the e stands for electronic meaning that your book is going to be published and marketed on line on the internet. There is no physical version, no physical copy of it. 
