Debra Unplugged on Information Marketing

Residual income. Residual income is being an affiliate for others. You’re greatest opportunity first is to have your own products. Why? Because you get a 100% of your money. You control the quality. You control the delivery. You control the relationships.

 If you are an affiliate, you can also make money because you don’t have the products. However you are getting a percentage. You can’t control any of those other aspects.

 So when you continue on after the product and with your customers, you’re going to look at building more product, bundling it, creating joint ventures, looking at those alliances, speaking engagements. Don’t be afraid to get out here and speak and teach. You want to share yourself. You’re going to create it once and sell it again and again.

Now, let’s take aim. And I want you guys to pay particular attention to this because this is where this is really going to start sinking in and making sense to you. Aim is where we really do the marketing research and we’re going to identify where we want to go.

 Now in business, you’ve probably heard about this before but I’m going to twist it around a little bit. This is the funnel theory of marketing. You have a funnel and it’s wide at the top and gets smaller at the bottom. Low end products at the top. Mid-range products in the middle. High end products at the bottom. Now as you’re going through the funnel it becomes less people because not everybody’s going to buy at the high end. They’re going to funnel through the process.

Always keep you eye on the target

So if you have your vision, you’re going to know your ultimate destination. The mission statement, that is really the purpose of your travel. Why are you doing this? What is your big “why” in life? Mine is my family. To make a difference around the world. To contribute, to give back. So that we all can have a great good. And help others.

You see, I’m not stopping with you. I have an expectation of all of you. I’m playing it forward from me to you and I expect you to play it forward from there. Is that fair? I think that’s fair. Life is too short and the world is too small. If we can come together for a greater good, we can make a difference in this world. And it just takes one person.

"One person at a time, one heart at a time."

You need to create a business. You have to have a solid foundation. Imagine if you were building a house and you didn’t have a solid foundation for that house. How long would that house stand? How many of you are contractors in here? A lot of you, I’ve already recognized. If you didn’t have that solid foundation, it wouldn’t work. Would it? It would knock over if the wind blew.

 If you build a solid foundation first, it’s the first step of putting in the infrastructure. Then you can grow it and it will withstand the test of time. So this is what strategic planning is for your business.

See Debra at live events in 2008

 

You need to surround yourself with a mastermind team. Did you know that the recipe for success, the key to success is when a master takes a protégée, an apprentice and they show them how to do it, they tell them how to do it and then they make them do it.

That is the most successful learning structure in the world. And it’s been around for years, into the B.C. years. Think about that.

When you surround yourself with a mastermind team, you are getting the information that you need to sharpen your sword and continue rising up to the top. You surround yourself with like minds and your going to adjust to that life mindset. You want to grow, take yourself to the next level and surround yourself with people who can grow you there. Again, the key here is taking action.

Think success and you will achieve it

You need to be entrepreneurial in nature. If you’re coming from the corporate mindset, that’s great because there are key characteristics within the corporate mindset that you can leverage and capitalize on. However, remember, you are working for yourself, what that means is entrepreneurial in nature.

You need to think outside the buns. You need to put in the time. Put in the research. Do your due diligence. Keep learning. Be decisive in nature. You can’t wait to make a decision. You cannot wait. You cannot sleep on it. If you see the opportunity knocking, that door is knocking, you’ve got to take it now. You’re going to miss that opportunity. Don’t worry that you don’t know what to do with it. Don’t worry that you don’t have everything in place.

 

So, are you working time for money? That is a question I want to ask you right now. This is where you’ve got to make the decision today to change your mindset. Ok? You’re going to grow into this not go into this. According to the latest figures if you retired today, you could live very, very comfortably until about 2pm tomorrow. Truly. We don’t have the financial security behind us.

 

So what will it take for you to be wealthy? There’s six characteristics that I want you to write down. You must have a burning desire. You’ve got to have that passion within you. It’s that passion that’s going to carry you forward. It’s that passion that’s going to get you up in the morning and say, “Ok, I don’t want to do it. No, I do want to do it. I’ve got to do it. I’ve written this down. I’ve made it a burning desire.”