PART 4 OF 4

You are now at the final Step 4… all the steps lead to this final stage right here: 

Once you get your articles back from your article writer (average time is 24 hours to 4 days) you are ready to put them together as chapters into your eBook or Special Report and then format the content.

Keep in mind these articles are short (400-500 words) so you can do a couple of things here to increase the content.

All of the recommendations should be implemented to create a value and content-rich product that is unique and exclusive to you.

DEB’S TIP:  Be sure to include links to your sites, products or affiliate products.  This is how you make additional money and it is also a great way to get traffic to these sites.  Check out my Special Report on Coaching to see how I integrated this information to create a content-rich and professional looking report that will help anyone who wants to get started in coaching. You’ll see that I sprinkled some of my sites, resources and tools throughout the information.  I was careful not to do too much here as your goal is also to build a relationship and maintain trust.

Thank you for reading this series. I hope it helped you to take your business to the next level.

Best of Success,

Debra

PART 3 OF 4

If you haven’t read the previous Step 1 and 2, do that now please… it lays the foundation for what you are to do next here in Step 3:

Okay, now you need content for your eBook or Special Report.  The way to do this is to go to your article writer and give them the topic and a list of articles you want written.  Remember these titles will change later to be your chapter titles… for now all the article writer needs to know is that they are writing articles.

The articles will be about 500 words in length.  It doesn’t matter what order you put your request in.. however the closer to your book outline you can get, the easier it is for the article writer to see the flow and make the information seem continuous.  This is the flow you want.

Article 1:  Getting Started in Coaching and Understanding the Business

Article 2:  The Top 10 Items You Need to Do To Set Up Your Coaching Business

Article 3:  The Difference Between Group Coaching and One-on-One Coaching

Article 4:  How to Find Your Coaching Clients

Article 5:  How To Coach Your Clients and For How Long

Article 6:  How To Provide Coaching Services and What The Services Include

Article 7:  Some of the Key Tools and Resources You Need For Coaching

Article 8:  How To Differentiate Yourself From the Competition

Article 9:  The Top Services and Prices Charged For Coaching

Article 10: What Your Coaching Contract Should Include To Protect You

I tired to put my articles above in order as I mentioned so the writer would know the flow from one article to the next (one chapter to the next).  This isn’t set in stone and you can always change it later.  As a matter of fact when you see my Special Report, you will see that I rearranged the chapters to make them make even more sense and to put them into a more logical sequence for my audience.

Be sure to check back tomorrow for the final Step 4 in this series.

Cheers!

Debra

PART 2 OF 4

If you haven’t read Part 1… be sure to check that out first as that is the first step you need to take.  Here is Step 2:

You need someone to write these articles for you… don’t try to do everything yourself.  And remember it doesn’t have to be perfect…. it just has to BE!  Get yourself going by having someone help you.  You can always come back and improve later, that’s the easy part.

For Article Writers… here is a list of my resources:

What should you be paying per article?  Answer: $5.00.  If it is more than this, keep looking.  Also… if you are looking for a lot of articles, consider negotiating a package rate or for a long term relationship.

The key here is not to mention that you need a ebook!  Because then the price goes up to $1000 or higher!  All you want is the information and then YOU will format it into your ebook or special report.

DEB’S TIP:  You Can Use These Articles For Traffic Too!

Remember you need unique articles for your blogs and for article submission as part of your traffic generation strategy to get people to your sites.  You can repurpose this information and use it for these traffic generation methods as well!

Be sure to come back tomorrow to see what I have for you in Step 3!

Cheers!

Debra

PART 1 OF 4

This is exactly what I did in less than 1 week to create THREE (3) Special Reports that I needed to give away for Free with my Opt-in box… one of which will go right here on my Debra::Unplugged Site.  Now I know I’m using this method to create a Special Report, however the very same methodology can be used to create your very own eBook!

I taught this method to my Wealth Alliance Members and they went absolutely crazy over this strategy that several of them went out and implemented it right away!

Below is my STEP BY STEP process.  Remember you can use this for Special Reports or eBooks

Your first Step is to decide on the topic and name for eBook/Special Report

Deb’s Example:  I needed 3 Special Reports.  Here are the topics and titles:

Remember my purpose and intent here was to provide general information in the form of a Special Report that would entice someone to opt-in and give me their first name and email address for my Special Report.  I’m using this for my blogs.

Note that my titles are pretty generic.  That is just fine for right now and for the purpose of creation.  I will come back and enhance these titles to make them more persuasive later.

Be sure to come back tomorrow for Step 2 in this series.

Cheers!

Debra

Hi welcome back to my mini-training on How To Make Sure Your Business Fails.  If you haven’t read my posts from Part 1 and Part2, go back and do that now because they lay the foundation for this next bit of key information I want to share with you and that is building your Marketing Funnel through Information Marketing.  This is how to keep your marketing continuous while building a relationship with your customer and so they come back for more and more.  

 

Imagine training your customers and taking them to the next level with your information!

FREE WEBINAR TRAINING ON Debra’s
BULLSEYE Marketing Accelerator System:

Whether you are in business and want to accelerate your revenue by adding information products… or you want to build an Information Marketing business as another revenue stream… then I invite you to attend my webinar on July 1, 2008 at 9:00 PM EST.  All the details will be sent out to you shortly so be on the look out.  I’ve got so much to teach you about this amazing business and how you can make a ton of money.  Be sure to have a pen and paper ready when I teach… because I will be teaching you some key marketing principles from my BULLSEYE Marketing Accelerator System.  I’m looking forward to teaching you and helping you to make a difference on Tuesday, July 1st

CLICK HERE To Register for FREE Webinar

Have you heard of Mark Victor Hansen, co-author of Chicken Soup for the Soul? How about Robert Allen, author of Nothing Down and Multiple Streams of Income… maybe even Robert Kiyosaki, author of Rich Dad Poor Dad… okay come on here… One more: how about Donald Trump, you know that real estate guru? Well.. what do these folks all have in common? It is my mentor and friend Debra Thompson Roedl! She has either worked behind the scenes on the inside circle for these millionaires or she has positioned her clients to work with them. Either way the results speak for themselves and that is what you should pay close attention to. Because you see… the information that Debra shared in her post yesterday and is continuing today is exactly what she does for these millionaires to take them to the next level. ~ David Johnson, CEO Epiphany Consulting, LLC

If you haven’t read Part 1 of this series… go back and do that now.  Here is where I am picking back up and going into detail now on the 4 Keys to YOUR Success.

Hi, Before you sink your teeth into today’s excellent content from Debra… you may or may not have heard of her and I want to just quickly give you an introduction.  I’m one of Debra’s students and I know what it is like to be on the front lines of building a business, marketing it and trying to take it to the next level to be successful.  My friend and mentor, Debra is the one who has helped take me to the top. The list of people that Debra has worked with is replete with names you would recognize…  including Mark Victor Hansen, co-author of Chicken Soup for the Soul, John Childers, Libby Gill, Armand Morin, Matt Bacak, Vickie Sullivan, Ted Thomas.  She hasn’t just contributed to their success… in many cases she was responsible for their success.   Her article below is where it all starts.  ~ David Johnson, CEO Epiphany Consulting, LLC

:: How To Make Sure Your Business FAILS!  Part 1 of 3

I bet that title grabbed your attention and it should! With today’s economy you need to do everything you can to ensure that your business SUCCEEDS and does not Fail. But it is up to you to take action and make it happen!

To ensure success in your business you have to create a new mindset and that is…

Marketing is the foundation of your business and everything else that you do is built upon this foundation. From your products, to your services, to your customers… marketing is in every aspect of your business and it is a constant process.

When it comes to Marketing your business… I have created a specific System to make sure you succeed and do not fail! It is called the BULLSEYE Marketing Accelerator System. With this system your approach to your business is Ready, Aim, Fire and then BULLSEYE!

You see it is really important when it comes to product creation and developing your information marketing product in your business, you identify the resources and tools that you need. You don’t have to do everything. You can outsource and have other people do it for you. You can create an inner circle, create people around you surround yourself with excellence and have people help you mastermind and potentially participate in this project with you and take it to the next level. If you try to do everything yourself, you will become overwhelmed. It will become too difficult to do.

Remember what your mindset should be, you are creating a million dollar enterprise. You are the CEO of your business. You are the visionary of your business. You might, in the beginning, as you are building your business, be hands on and do some of the work. But think every single step you take along your path to creating this product, what can you out-source, who can help you so that you are relieved of some of the tasks? Assign it, and you simply become the manager, where you oversee and get other people to do what you would originally do.

Debra

We are looking at sales content. What is some of the sales content that we might need? We’re going to need a squeeze page. A forced opt-in page that will allow us to capture names and build a list for anybody that is interested in this product.

We are going to need a sales letter. We are going to need an order page, a thank you page, maybe there’s a bonus download page. What is the sales content that we need to sell this product? What is the marketing content that we need? 

The next step is to develop the product brand. This means you need to identify the names, you need to get a logo design, and you need to figure out how you are going to package this. How you are going to price it, where you are going to put it into the market, how you are going to leverage and utilize the key words and key selling points that you are coming up with in our research.

You see, the key selling points, you are going to have our own ideas about it, but if you remember back, our competitors already used key selling points that you can take out and use in your marketing as well. You are incorporating all of the information that you discovered and researched and now you are putting it to action as you develop your product brand.  

The next step is developing your marketing brand. For each product you create, you have a strategic marketing plan. This is where you identify the infra-structure that is required. This product is going to require a sophistication system and server because you are going to have a lot of people accessing this product. You will need to have a shopping cart in place, and you need to have your merchant account in place. You will also need  to have a way for people to buy this product.

Then you will need to have a way to build your list so that when people come in to utilize this product, you can build your list. You need to have customer service, because there is going to be questions. That’s all part of infra-structure. This is part of what you have to sit down and identify and go through so that you can get prepared for when this product launches, and have your infra-structure in place.

Debra