Debra Unplugged on Information Marketing

Debra

The system for content, is a three part system. You research the information, write the content, and then the third step is create or find graphics that will go with this content. Have all of this done and in place before you put this into your word press blog. You want to have this ready.

When it comes to graphics, there are several graphics I will create. There is a program called Fireworks, and there are several other programs that you can use. Some are simple graphic programs, and essentially, I will use graphics for anything that is not text related. If I have a header, or if I want to specifically number some key component in one of my articles.

I may want to do a fancy design and list a 1,2,and 3 with a specific graphic instead of using text. That’s when I would create this font and I would put it in my outlook folder and put in my desktop folder under the blogs name. I would put it in a sub-directory under graphics. Then I would identify particular areas this graphic would pertain to, so that I could go find this information and upload it.

When it comes to adding content, one of things you really want to be aware of is, you want to turn off the ping capability. What that means is, in word press and in this particular case we are teaching word press blog. Your blog will go and ping various searches to let them know that there is new information that is appearing on your blog.

When you are editing and adding content to your blog, you want to turn this function off. You can find this function right there in the editor format. The reason why you want to turn it off, is because when I write my content and I put it in my blog, I will find times when I didn’t like how something appeared or I want to move something around. Every time that you make a change, and you save it, and publish it, and haven’t turned that ping function off, it would be pinging all of those search engines. Whenever they get pinged, and it happens several times in a row, particularly in a day, they will perceive you spamming and not running a professional blog. They will shut you down from their search engines.

Debra

Maybe there is a layout or some information that you can find and utilize to create this content. What you don’t want to do is copy exactly. You cannot do that and it is not what we are advocating here. We are advocating is that you can test  your competition research, and use the information you’re finding to see what your competition is doing and you can do it better and different. You could add a template or a model to follow to get the brainstorming started to get you going on writing the content. Take it one step at a time.

Debra

You can create your website by using the word press blog. The word press blog makes it so much easier and functional for you to do your business. You do not need to be a web master to go in and modify. If you have a word press blog, essentially if you know how to do word, then you can go in and make these modifications yourself and you don’t have to use the web master.

You don’t have to spend more money. This is a great opportunity for you to be able to manage your information in real time as you see fit. In this case, this is something I can do because I am not technical like some people. I need something that is easy for me to make changes to. We are doing this for our own corporate site. 

It’s going to be functional like a corporate site. It is going to have a home page, an about button, which will be about the team, a services button, which will describe the services we have and the coaching. It will have a product button where we will offer our product. Here’s a quick trick on that, when we offer our product and you click on that button, you will actually go to acceleratorsystem.com. It will have the same look and feel because it is the theme of our colors, but will be acceleratorsystem.com and that is where we will list all the accelerator products on one page.

Each product will have it’s own link where you can purchase or find more information. That is where you will find individual sales page for each product. I know this sounds complicated, but I just want you understand what this is. You can review this information to see how you might want to modify it.

Debra

The information we are going to be putting on our corporate website is going to come out of articles we have already written and have been putting on our blogs. Those articles are helping to get traffic to our blogs, but the articles are the information I can use right now to put on the corporate website.

One of the other thing I wanted to share with you about using a blog for your corporate website, is the functionality and the flexability of the blog. You can optimize it faster and do a lot more with it, it is a living site as opposed to a static website, which means you can increase your search engine ranking a lot faster. You can put pages behind your corporate site. The more pages you have on a site, the more ranking you can get.

The reason that we are doing different sites, we have wealthalliance.com, the corporate site, if we were to click on the buttons saying products you would go to acceleratorsystem.com. We will be linking these two sites together. The more that you can link your site with another site and visa versa or even link amongst each other, the more page rank you will get.

Then Google will take a look at you and say “Wow, this company must be pretty good because other people are wanting to link to it. They are wanting this information to be shared.” So Google will say “This company will get higher ranking in the search engines because people are trying to find it. We are going to help you find it now. It’s popular”. So everything we are saying and everything we are doing is strategic.

Debra