posted by Debra on Apr 30
On our Resource Blueprint page, we not only list free tools that we recommend, but we list tools that we have affiliates links for. Meaning we have signed up with some of these tools, these companies as an affiliate, and when we go to refer these companies, we get affiliate commission.
It doesn’t cost our student anything more to use our affiliate link, in fact it is the exact same price. What happens is that the company gives us a commission. The benefit that we teach to our students is, and this is what I want you to say to yours, is that this is win-win.
We would appreciate it if you would sign up through our affiliate links to purchase any tools or resources that you see that you need.
posted by Debra on Apr 28
When it comes to the membership program, this is your opportunity to make that residual or that reoccurring income on a monthly basis, because you are attracting students yourself. People who want to stay involved with you. People want more than your newsletter, more than your e-mails, more than just you’re coaching or your product.
They want you to continue to stay involved with other students and keep growing. That is what membership is about and that is why we created the Membership Accelerator System is one of the other things we created.
Growth through membership, benefits all
posted by Debra on Apr 27
The difference between information and internet marketing is, information marketing is creating products and services that you can provide online or off line. You are not limited.
You can write books, get them published and sell them through bookstores, like Barnes and Noble, and sell them on a shelf. That’s information to marketing. You can go out and speak on platforms in front of audiences, this is information marketing. You can sell your products and services online or offline.
Internet marketing gets a little bit more narrowed. That’s is where your selling your products and services primarily on the internet.
See Debra and team at www.wealthalliancegroup.com
posted by Debra on Apr 26
What I do in my business, with my background, is information marketing. I do a combination of online and offline products and services. I sell or present myself online and or offline. That gives you the greatest opportunity to reach an audience and work with them and also help them to be successful.
You see, I feel like it is too narrow if it is strickly internet marketing, you are missing a large piece of the pie by not offering items, products and services offline.
One of the best things you can do for your company, is to create a getting started course. It is the number one sought after topic in any industry or subject matter. "How To", is the number one topic. It’s the beginning people want. This is the information they want. Don’t worry about trying to be all things to everyone. You have got to get started and you need to make it happen. "Getting Started"; is exactly what you need to call your program.
posted by Debra on Apr 25
I have seen time and time again in this business how manipulative that some information marketers can be because they know how to take advantage of marketing intelligence. They know how to create stories to create the sales, and I don’t agree with that. In fact, there are a lot of people that probably you would be so surprised to hear that this is how they run their business and they are very famous.
I chose not to work with them because I don’t believe in taking advantage of the marketplace. I am teaching you an all my students worldwide to do the same. That is not the place you want to come from. What goes around will come around eventually. You can get much further ahead being genuine, real, and authentic, and attracting the real people to you for your business.
Honesty is always the best policy
posted by Debra on Apr 22
So what are you going to do with your money? Write this down. This is the 10, 10, 10, 70 program. You’re going to give 10% away. This is like tithing. Give 10% away tithing, non-profit, your choice. Then 10% is going to go to learning. Continue to sharpen your swords. Build your knowledge, surround yourself with the right people. Go to the next level.
You’re going to blow 10%. Have fun with it. Get out of that budget mindset. Go to the nice restaurants. Go get a nice car. Whatever you want to do, treat yourself. And invest 70%. This is your financial blueprint. Now you ready to go to the next level.
Your level of success is up to you
posted by Debra on Apr 21
Residual income. Residual income is being an affiliate for others. You’re greatest opportunity first is to have your own products. Why? Because you get a 100% of your money. You control the quality. You control the delivery. You control the relationships.
If you are an affiliate, you can also make money because you don’t have the products. However you are getting a percentage. You can’t control any of those other aspects.
So when you continue on after the product and with your customers, you’re going to look at building more product, bundling it, creating joint ventures, looking at those alliances, speaking engagements. Don’t be afraid to get out here and speak and teach. You want to share yourself. You’re going to create it once and sell it again and again.
posted by Debra on Apr 17
Now, let’s take aim. And I want you guys to pay particular attention to this because this is where this is really going to start sinking in and making sense to you. Aim is where we really do the marketing research and we’re going to identify where we want to go.
Now in business, you’ve probably heard about this before but I’m going to twist it around a little bit. This is the funnel theory of marketing. You have a funnel and it’s wide at the top and gets smaller at the bottom. Low end products at the top. Mid-range products in the middle. High end products at the bottom. Now as you’re going through the funnel it becomes less people because not everybody’s going to buy at the high end. They’re going to funnel through the process.
Always keep you eye on the target
posted by Debra on Apr 16
So if you have your vision, you’re going to know your ultimate destination. The mission statement, that is really the purpose of your travel. Why are you doing this? What is your big “why” in life? Mine is my family. To make a difference around the world. To contribute, to give back. So that we all can have a great good. And help others.
You see, I’m not stopping with you. I have an expectation of all of you. I’m playing it forward from me to you and I expect you to play it forward from there. Is that fair? I think that’s fair. Life is too short and the world is too small. If we can come together for a greater good, we can make a difference in this world. And it just takes one person.
"One person at a time, one heart at a time."
posted by Debra on Apr 14
You need to create a business. You have to have a solid foundation. Imagine if you were building a house and you didn’t have a solid foundation for that house. How long would that house stand? How many of you are contractors in here? A lot of you, I’ve already recognized. If you didn’t have that solid foundation, it wouldn’t work. Would it? It would knock over if the wind blew.
If you build a solid foundation first, it’s the first step of putting in the infrastructure. Then you can grow it and it will withstand the test of time. So this is what strategic planning is for your business.
See Debra at live events in 2008
